Image Source NBC
Time flies when you’re doing nothing, or watching a show about nothing as the case may be. On July 5th, a whopping twenty nine years ago, Seinfeld aired it’s premiere episode on NBC.
To celebrate the show’s anniversary, we turned our design team’s energy towards one of the show’s main hubs – Jerry Seinfeld’s NYC apartment.
Just as we did for Monica’s purple pad in Friends, and Carrie’s junior one bedroom from Sex and the City, we set out to re-imagine what the Seinfeld apartment might look like if the quirky cast of characters – Jerry, Elaine, George and of course, Kramer – lived there today.
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As a neatfreak and ardent germaphobe, we knew 2018 Jerry would still want a clean, crisp and comfortable space to call home. We couldn’t see today’s Jerry embracing huge design changes, so our 2018 take feels familiar to the original space, but with a modern update.
Contemporary Minimalist with a masculine twist, Jerry’s style is clean and comfortable. His furniture sports straight lines and right angles, and keeps to a palette of greys, blues, and greens. We imagined his favorite pieces would be the no-frills sofa (note the pee-stain free seat cushion).
Jerry’s space is also peppered with surprises and mementos from some of our favorite episodes. In addition to the classic car artwork and sneakers by the door, we also snuck in his famous fur coat, fusilli Jerry pasta statue, and tacked a few Superman goodies on the fridge. We also paid homage to Jerry’s bright green bike, VHS tape collection and frequent newspaper/magazines on his table.
SWIPE THROUGH JERRY’S TAKE ON THE SEINFELD APARTMENT
Although we’re not quite sure how Jerry would feel about her taking over his lease (or anyone for that matter), we do know that Elaine would’ve had a very different approach to designing the Seinfeld apartment. While her original decor scheme was pretty quirky, we thought Elaine would have matured and brought a more refined touch to her 2018 apartment.
For her new space, we thought Elaine’s Modsy style would be Modern Rustic. Think classic and comfortable pieces with rustic accents. 2018 Elaine might have outgrown the frumpiness of her 90’s pad but her love of colorful and eclectic things would have endured. Elaine’s apartment would have come together slowly, through purchases she made over time, so her space lacks any sense of cohesive matchy-matchy-ness.
Some of our favorite Elaine easter eggs? Her goldfish still sitting in a plastic bag on the counter all these years later, the scandalous Christmas card on her desk, and Puddy’s Magic 8 ball jacket hanging on her coat rack are just a few.
SWIPE THROUGH ELAINE’S TAKE ON THE SEINFELD APARTMENT
We’re not exactly sure how George got his apartment to look this good, but we’re pretty sure he didn’t do it on his own. Maybe it’s the result of a design-savvy girlfriend (or an interior designer he hired to impress a girlfriend). But from the looks of his 2018 apartment, George finally succeeded at becoming an architect (or impersonating one).
His style is what Modsy calls Inviting Industrial, and consists of comfortable pieces with minimal and masculine accents. George’s favorite piece? Aside from his self portrait, we think he would have loved the drafting table (to look at, not to use of course).
And what would George Costanza’s apartment be without a few fun memories? To pay homage to this iconic character, we had to include a festivus pole, a stray pastrami sandwich, and a bowl of cocktail shrimp among other goodies.
SWIPE THROUGH GEORGE’S TAKE ON THE SEINFELD APARTMENT
Just like the kooky character himself, our approach to Kramer’s apartment was weird and wild. His style is what Modsy calls Rustic Traveler – gone wild, and was largely inspired by the tropical patterns and colors of the Hawaiian shirts he often wore during the series.
Not one to frequent Crate & Barrel or Pottery Barn, we imagined Kramer swinging into a thrift store for an orange papasan chair (his favorite place to recline after a long indoor hot tub soak) or picking up a vintage trunk coffee table on the side of the road.
Of course, we couldn’t design Kramer’s space without bringing his coffee table book to life, which sits on top of his real coffee table. Additionally, Kramer’s 2018 apartment features a box of his favorite cigars, Assman license plate, his priceless self portrait, and his screen door addition.
SWIPE THROUGH KRAMER’S TAKE ON THE SEINFELD APARTMENT