Each year, the St. Jude Dream Home Giveaway is conducted in over 40 markets across the country, raising over $40M annually for St. Jude Children’s Research Hospital. A standard of the campaign is to host open house weekends for the public to tour the home; however, out of an abundance of caution due to COVID-19, all open houses were transformed to virtual events. Without the ability to stage and physically show the homes, the team got creative…and that’s where Modsy came in!
The St. Jude Dream Home Giveaway is one of the largest fundraising programs for St. Jude Children’s Research Hospital. This nationwide program is celebrating its 30th anniversary this year and has cumulatively raised over $500M for St. Jude. The St. Jude Dream Home Giveaway involves selling a limited number of $100 tickets to win a newly constructed, or newly renovated, home with an estimated value typically ranging from $300,000 to $600,000. This is the 4th house that has been given away in Billings, MT, which has cumulatively raised $2.3M from the generous support of ticket buyers.
The Design Dilemma
St. Jude was going to physically stage and host open houses for the Billings St. Jude Dream Home Giveaway this spring. But then COVID-19 hit and plans had to change. They didn’t want to postpone the St. Jude Dream Home Giveaway, but they were also faced with the conundrum of showcasing the beauty and craftsmanship of the newly renovated home’s design without people visiting the house in-person.
The Modsy Moment
After learning about our design services, St. Jude asked Modsy to partner with them on the Billings St. Jude Dream Home Giveaway to virtually design and furnish the interior of the home.
“One of our staff members was a St. Jude patient growing up,” says Alessandra Wood, Modsy’s VP of Style, which made this a very special project for our team. “We are always looking for opportunities like this, where we can leverage our expertise and what we do best to help people or places in need.”
Our design for the master bedroom
Our design for the family room
Our design for the guest room
Utilizing our 3D design technology, we created custom, to-scale 360-degree designs for each room to help bring this home to life. This allowed interested potential ticket buyers to experience a realistic, 3D look at the entire St. Jude Dream Home Giveaway house before reserving tickets.
The Real Results
With the virtual design images included on the St. Jude Dream Home Giveaway website, dreamhome.org, anyone could tour the Billings St. Jude Dream Home Giveaway house. It made for a safe and seamless way to continue to support St. Jude during the coronavirus pandemic. And people loved the design—as evidenced by the 4,776 raffle tickets sold, and the $477,600 raised. This is so impactful, as all proceeds will help ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
We were so excited to have the opportunity to help give back to families in need. Our goal at Modsy is to help bring more happiness into the home and we hope that we accomplished that through making this house feel like the ultimate dream home.
On June 25, the raffle winner was selected, and Janet Sanchez of Billings, MT became the lucky new owner of this newly renovated house. And guess what? This is actually Janet’s childhood home, where she spent the first five years of her life. She was randomly selected as the winner, out of the thousands of entrants.
“I can’t wait to bring my siblings here and have them share stories with me,” she says. “Yeah, it’s a dream. It’s a dream home.”
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Our purpose is clear: Finding cures. Saving children.®
As the only National Cancer Institute-designated, Comprehensive Cancer Center devoted solely to children, treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. And we won’t stop until no child dies from cancer.
By freely sharing discoveries, every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/ stjude), following us on Twitter (@stjude) and Instagram (@stjude) and subscribing to our YouTube channel (youtube.com/user/MyStJude).