Insta-Interiors.

What Are The Most Popular Interior Design Trends on Instagram?

Popular Insta Interior Design Styles

With over 90 million posts under the hashtag #InteriorDesign, Instagram has become a popular source of interior design inspiration. But out of those millions of images, what are the most popular interiors trends? We took a deep dive into the data, looking at over 300 popular hashtags and comparing them to average monthly Google search trends, to uncover which Instagram interior styles really are the most popular in real homes.

Ranking of Interior Design Styles by Instagram Hashtags & Google Trend Interest
RankInterior Design Style% of total Instagram hashtags & Google search interest
1Farmhouse28%
2Bohemian / Boho22%
3Modern10%
4Rustic8%
5Scandinavian7%
6Industrial6%
7Coastal4%
8Retro3%
9Contemporary3%
10Minimalist3%
11Mid-Century Modern2%
12Eclectic2%
13Traditional1%
14Glam1%
15Transistional1%

How do the numbers shake out? Cozy and inviting, Farmhouse style tops the list of interior trends with 28% of the total Instagram hashtag and search volume popularity. The Bohemian/Boho style follows closely behind with 22%. The least popular styles according to the data? Transitional, Glam, and Traditional are the three that lag behind at the bottom of the list.

Get an even closer look at these styles in action with our breakdown below. You’ll discover more about each individual design style and get tips from Modsy’s VP of style, Alessandra Wood, on how to get the looks in your home.

Simple and understated, the Farmhouse style is classic and elegant, yet its cozy furnishings and soft textures make it warm and inviting. The trend amassed over 6 million posts under its hashtags on Instagram and over 75,000 searches, proving its popularity, while its Google Trends graph reinforces the growing attraction to the style.

Farmhouse design style in your home

“Farmhouse style is easy to implement in any space. The key things that define this style are high-contrast neutral colors, layered textures, and natural wood. To get the look, start with a comfortable base, such as a light, neutral-colored sofa with plush pillows; choose something that makes you want to curl up and read a book. Add elements that have a slightly vintage feel, such as a wooden chest for your coffee table. Then, layer in lots of textures including rattan or jute in your rugs, baskets, or accent pieces. Layers of different textures will give your space depth, even with a neutral color palette. Finally, add contrasting elements such as black metal lighting fixtures and a few dark pops of color in your pillows or art.

In a dining area, a great way to incorporate Farmhouse style is by starting with a large rustic dining table. Pair this with more modern lighting fixtures and chairs in a contrasting black palette. These additions help the style to feel a bit more contemporary and less traditional. Farmhouse style is a great option for those who love to entertain or have growing families as it’s a look that’s comfortable and inviting.”

Organic elements and global patterns, along with woven textures are crucial components of Boho design. In Boho design schemes you’ll find lots of layered textiles such as throws and pillows on beds and sofas. Objects like books, plants, and trinkets on open shelving are also common styling elements. This year has seen a significant spike in popularity as Google Trends suggests, while the trend is already a huge hit on Instagram with more than 23.5 million posts under its hashtags and almost 11,000 searches.

Boho design style in your home:

“Boho design is all about free-spirited, rule-breaking style. The design style is informal, comfortable, and incorporates a lot of layered patterns and textures. Boho is the ultimate festival style since it’s known for pops of color and soft textiles. To create a Boho look in your space, opt for slouchy seating – sofas and chairs that are low to the floor and more organically shaped. Choose an eclectic mix of furniture, especially pieces that are made of weathered wood with carved details.

Once you’ve created your Boho base, layer in classic global elements. Wall tapestries are a must for Boho interiors as they add texture, pattern, and create softness. Opt for colorful pillows in global patterns, such as Shibori, as well as pillows with fringe and tassels. Finally, incorporate poufs and floor pillows for less formal seating.”

Landing in third place in popularity with almost 7 million posts and 14,700 searches, Modern is a catch-all term for a number of trending design styles including styles that draw inspiration from Scandinavian and transitional roots. These spaces often infuse warm hues and welcoming touches into their designs and furnishings. Clean lines are essential, along with natural finishes such as concrete, wood, and leather upholstery.

Modern design style in your home

“If you’re looking to create a Modern interior, you’ll want to focus on creating a clutter-free space that feels clean and crisp. Choose upholstered furniture pieces with a tailored shape that has squared edges, as opposed to those with loose cushions or slouchy fabric. Right angles and sharp corners help create the clean-lines so often sought after in Modern interiors. Lacquer furniture, metal, such as stainless steel, and stained wood are all great choices to achieve a Modern look.

Opt for a more neutral color palette with subtle pops of color in art and accessories. Large scale, abstract art is a great way to create a focal wall and reduce visual clutter, lending a cleaner feel to the space. Also, consider choosing solid-colored pillows and a rug with a large-scale pattern.”

Drawing strong influences from nature and vintage traditional design aspects, Rustic design marries raw materials, such as distressed woods and unrefined stone, with cozy fabrics like linens, wool, and jute. Popular features include wall hangings, layered cushions, and vintage rugs. With over 3.5 million posts and the second-highest number of Google searches, Rustic is the fourth most popular interior style. Its popularity on Google Trends peaked in 2018.

Rustic design style in your home

“Rustic style is all about creating a warm and inviting interior that beckons you to sit, relax, and stay awhile. Comfort is key in Rustic interior design as this element helps create a cozy vibe. Opt for deep and soft upholstered furniture; sofas and chairs should look and feel substantial enough to curl up on and read a book or watch tv. Choose an upholstered headboard in place of a wooden one, to create a more plush bedroom. Design with furniture pieces that are crafted of natural materials where the material’s inherent beauty is the star, such as live-edge wood, weathered wood, and natural stone.

Rustic color palettes often lean towards warmer hues such as cream, taupe, yellow, and earth tones. These colors bring out the natural beauty of Rustic materials. In any interior where you’re using neutrals, be sure to layer up different textures. For example, layer a wool or cotton rug atop a jute one, add plenty of pillows and throws to the sofa, and consider adding linen or textured drapes for that ultimate cozy touch.”

Clean, simple, and structured, Scandinavian design is the fifth-most popular interior style and its popularity remains steady according to Google Trends. Its most recognizable features include structured lines, bright natural lighting, and wooden flooring. Minimalism and pared-back surface styling are essential, so leave clutter out of sight!

Scandinavian design style in your home

“Scandinavian design is rooted in Mid-Century Modern and Minimalist styles with a focus on comfort and livability. To get the look, start with blonde wood furniture pieces that are light and airy. Look for mid-century elements such as tapered legs and rounded edges. Incorporate a Minimalist aesthetic through pieces of furniture that are minimally adorned or decorated as well as a curated display of accessories. Scandinavian color palettes are generally more neutral with pops of high contrast; think black and white with grays.

The key to taking this look to the Scandinavian comfort level known as ‘hygge’ is layering in incredibly soft and cozy accents. Popular accessories to achieve this vibe are sheepskins or faux fur, wool and cashmere blankets, velvet pillows, and candles. All of these textures add an element of comfort and coziness to the space, and the candles help create a mood that makes you want to curl up and hang out a while.”

Industrial interiors came sixth in our study, with almost 5 million posts under those hashtags and 6,800 Google searches monthly. Stand-out features of the style include materials like wood, metal, and exposed brick walls, and furniture arrangements that are streamlined and sparse.

Industrial design style in your home

“Industrial design is all about nostalgia for a vintage past. These interiors are a bit more rugged, incorporating industrial features and materials. Architectural features might include exposed ductwork, brick walls, factory windows, and concrete finishes. Loft spaces are a perfect setting for Industrial design as their architectural features set the stage for this style.

Even if you don’t live in a loft, you can incorporate Industrial design into your home through your furniture and decor choices. To get the Industrial look, focus on materials and construction; look for pieces that are made of steel, recycled wood, concrete, or leather. Industrial pieces often look industrially manufactured—the tentpoles of this style often include rivets, pipe fittings, and factory-inspired finishes such as spoke wheels or cranks.”

The Coastal interior design style comes in seventh place, with over a million posts on Instagram and nearly 11,000 monthly Google searches. Assorted blue hues are pivotal for this style, married with clean white accents and woven natural textures. Comfort is key here, so you’ll find fluffy cushions, chunky knitted throws, and a calm, ambient vibe are the elements that bring this style to life.

Coastal design style in your home

“Coastal design is inspired by the relaxed vibes of vacation beach cottages. The vacation associations help create a space that is inviting and serene. Stylistically, Coastal design is easy to achieve no matter how far you live from the coast! The base furniture in a coastal space usually leans more neutral with accent pieces and accessories pulling in shades of blue. To get the look start with a comfortable, traditional sofa—perhaps a roll arm or slipcovered piece in a neutral fabric. Incorporate comfortable accent chairs that pull in shades of blue. While traditional in style, seating should feel casual and comfortable.

Textures are key to Coastal interior design. Natural ones such as seagrass, jute, rope, and wicker are key to creating a layered look. Jute is the perfect option for a rug, while seagrass can be used in wallpaper, drapes, or even as a furniture finish to add additional texture. For pillows and throws, choose preppy patterns such as stripes, gingham, or checkered prints in shades of blue. Art and accessories can be quite literal with sea themes, such as shells and boats, or can be more subtle, showcasing abstract prints in cool blues.”

Curved lines, warm and inviting tones, along with patterns and prints are just a few of the elements of a Retro themed home. This trend is all about expressing yourself and having fun, which may explain why there are over 3.5 million posts, but less than 2,000 monthly searches for Retro decor; it can mean myriad things and different features of the trend stand out to different people. Going by Google Trends data, it’s on its way to making a big comeback this year!

Retro design style in your home

“Retro interior design is a fun, quirky, and often super personalized approach to designing a space. It combines elements of the past or styles influenced by the mid-century and is often punctuated with bright colors. Be bold in your sofa choice; if you love Retro styles, a bold sofa in blush or turquoise is the perfect statement piece for your living room. Pair it with chairs and pillows in a complementary color for more drama in your space.

Scour flea markets and estate sales for one-of-a-kind vintage pieces such as old commercial signs or Atomic era art and furniture. These pieces will give your space an authentic Retro vibe when paired with newer pieces of furniture.

Keep the color strong in art and accessories and use plants to add to the vintage vibes. Choose a rug that has a vintage pattern and incorporates multiple colors found in the furniture and accessories of the room; this will help tie the space together.”

While this style can at times be synonymous with Modern, Contemporary design has a few nuances that set it apart. Neutral hues take center-stage in these spaces, while pops of color and a bold print elevate the look. The style landed in sixth place and enjoyed a staggering boost in popularity in early 2017, according to Google Trends.

Contemporary design style in your home

“From decade to decade, Contemporary design may look slightly different as it responds to cultural trends. The roots of this style lie in sleek and modern lines. Contemporary design has a Minimalist influence with clean and crisp furniture at its core. Color palettes are generally cooler neutral tones, such as gray and off-white mixed with the dark contrast of black.

Upholstered furniture can have a slightly boxier look, think of low-to-the-ground sofas with chunky arms. You’ll also find playful curves in sofas and accent chairs.

Modern materials and finishes such as metal, glass, and lacquer usually take center stage for furniture design in Contemporary style. You’ll see less natural wood incorporated here and instead, smooth and shiny, easy to clean surfaces. The style can sometimes feel a bit cold to those who prefer Rustic or Traditional styles, and is often favored by modern, European designers and furniture stores.”

In 10th place is Minimalist interior design, and while it may have less than a million posts on Instagram, 6,000 people are vying to discover the secrets to achieving a clutter-free home by searching for this trend on Google.

Minimalist design style in your home

“Minimalist interior design is all about “less is more.” The Minimalist style, which was developed in the early 20th century, reacted to the dark, heavy, and crowded Victorian interiors. Early designers of this style believed that form follows function, or that furniture and decor should be designed with their end function in mind, not just their decorative properties. These designers developed the style as we know it today. Minimalist interior design is all about creating a livable space that incorporates just what you need in a sleek and curated way.

To achieve the Minimalist design style, choose furniture that has minimal decorative adornment; for example, instead of a carved headboard, opt for a solid wood or lacquered option. For a sofa and accent chairs, choose pieces that have straight lines and minimal shape. If introducing patterns in textiles or rugs, large-scale, simple patterns are optimal, as they provide a bit of contrast without feeling too busy. Art and accessories should be bold, yet carefully curated, so as not to overload the room with clutter.”

Mid-Century Modern interiors are often inviting, warm, and cozy. Multi-texture accessories and furnishings such as woven baskets, plush wool blankets, velvet cushions in muted hues, and chunky upholstered headboards. These are all simple ways to bring this theme into your home. Though it has less than half a million posts on Instagram, it’s rapidly growing in popularity this year as seen in the Google Trends.

Mid-Century design style in your home

“Mid-Century Modern is a style that has been trending for the last decade. This design style is directly inspired by mid-20th-century designs by great designers such as Ray and Charles Eames, Eero Saarinen, George Nelson, and Isamu Noguchi. Mid-Century style is a bit playful incorporating organic shapes and pops of color. Key elements of this style include natural to medium wood tones such as walnut or teak, tapered legs, and chunky, textured fabric.

To get the Mid-Century Modern look in your space start with a sofa that is inspired by vintage shapes; for example, a boxy shape with a firm, tailored cushions and tapered legs. Choose a chair that feels iconic to this style, such as an Eames lounge chair, an Egg chair, or a walnut framed accent chair. You can go bold with color and incorporate it into furniture pieces or use more neutral base pieces and add color through art and accessories.”

One of the most playful styles for a home, Eclectic is 12th on our list with over 1.3 million posts on Instagram, but just 2,300 average monthly Google searches. Not for the faint-hearted, this still relies heavily upon vibrant hues, a bold array of patterns and prints, and fun furniture—think hanging chairs, unconventional coffee tables, and floor poufs.

Eclectic design style in your home

“Eclectic style is great for people who have many stylistic influences because it’s the perfect way to bring them all together under one roof. Eclectic style is known for being bright and colorful, often mixing many different hues, patterns, and textures. This is the style of collectors, so interiors often feel full with multiple focal points.

To achieve the Eclectic style in your home, start by showcasing your personal collections. Create a gallery wall of art you’ve picked up on your travels, or style a bookshelf with decorative global accents. Steer clear of symmetrical layouts and groupings and opt for bright colored furniture with mismatched side tables and accent chairs.”

Warm wood furniture, soft plush fabrics, and large cozy seating are central to the Traditional design style, which is the third least-popular interior design style with just over 600,000 posts on Instagram. The color palette is predominantly neutral with accents in muted tones such as navy and green but can also feature quite vibrant mixing color and pattern. In terms of decor, you’ll find lots of pieces like Chesterfield sofas, hefty dark-wood coffee and dining tables, gilded mirrors, and glass-paneled shelving units in these spaces.

Traditional design style in your home

“Traditional design is rooted in classic design styles. Traditional design might be considered by some as a “safe style,” as the shapes and styles have been around for centuries. Taking inspiration from old European and American styles, Traditional design is one that feels stately and a bit more formal. This is a great style for someone who loves history. Upholstered pieces are generally more tailored in shape with rounded edges such as roll-arms or an arched back. Wingback accent chairs are perfect for a Traditional space, especially when upholstered in a classic floral or stripe print.

Traditional design can lean neutral and safe in a color palette with high-contrast neutrals, or it can be a bit more bold and colorful with rich, saturated colors such as emerald greens, navy blues, deep reds, and classic prints such as floral or toile. Wood is the star element for Traditional furniture, with carved and turned elements as seen in Windsor chairs.”

When it comes to Glam interiors, think decadence and sophistication. There are only just over 430,000 posts for the second-least popular trend on Instagram, but over 2,000 monthly searches for it. There are multiple ways to incorporate it depending on your style, whether you opt for vintage glam, a modern delicate take with pastels and golds, or classic glam with a bold black and white palette and pops of jewel-toned hues.

Glam design style in your home

“Glam is a perfect style for those who love color, print, and drama! It’s also a style known for incorporating luxurious materials such as marble, brass, gold, fur and faux-fur, and velvet. These different materials add layers of texture and drama to the space. For the maximalist version of a glam space, start with a bright-colored velvet sofa. Peacock blue, mauve, and gold are perfect colors for this type of statement piece. Add pillows in various textures that are highly saturated in various other pops of colors.

Choose large pieces of bold statement art, either vintage photography or abstract art. Lighting is a must for the ultimate glam space—chandeliers and hanging pendants add additional drama, especially in gold tones. Incorporate marble elements through small accent pieces or coffee tables.”

In 15th place is Transitional style, which combines both contemporary and traditional design elements that tie together in a clean and simplistic manner. Color palettes range from neutral spaces to more family-friendly pops of color, along with natural wood furniture in a blend of hues—none too dark nor too light. While a few subtle elements can add a hint of playfulness to this trend, such as a patterned cushion cover or an abstract print, the key is to keep a calm and subdued vibe.

Transitional design style in your home

“Transitional style is the chameleon in the design world. This style is made up of simple and easy pieces that seem to change their vibe depending on the room’s accents and accessories. Because it’s not seen as “trendy” and can blend in with many other styles, Transitional style is a safe one for those who aren’t quite sure how to define themselves. To achieve a Transitional space, start with comfortable upholstered furniture. A sofa with large, squared arms that reads cozy yet practical is perfect, or a simple upholstered headboard.

Choose wood furniture that is naturally stained, so you can see a bit of the wood grain coming through, dark or light works well for this style; whatever you choose, be sure to keep it matching the other wood tones in the room. Art, rugs, and accent pieces should be simple patterns or solid colors. To mix a bit more edge into a Transitional space, use accent pieces, art, and rugs from another style for a comfortable yet soothing interior.”


Most Popular Interior Design Features

As well as looking at the interior styles dominating social media and searches, we also looked into the most popular interior elements.

When it comes to interiors on Instagram, Wallpaper is the most popular trend by far with over 11 million posts under its hashtag, while fireplaces follow behind in second place. Other hugely-popular elements include chandeliers, rugs, wall hangings, and nooks, each with over 1 million posts per hashtag.

However, with less than 200,000 posts in each hashtag, pendant lights, floating shelves, and wooden tables rarely make the cut when it comes to sharing home decor items on the ‘gram!


When it comes to Insta design ideas, do you think any are missing from this list of the most popular?


Methodology

Insta-Interiors is brought to you by Modsy. We compiled a list of the most popular interior design styles and unique trends and analyzed the number of posts the hashtag for each of them had on Instagram on June 23, 2020. To accurately gauge the popularity of each style, we looked at the number of Instagram posts under the five most-popular hashtag variations such as: #MyRetroHome, #RetroInteriors, #RetroInteriorDesign, #RetroInterior, #RetroHome, #RetroHomeDecor, #RetroInteriorDecor and #RetroDecor. We also looked into the popularity of each style using the search volume figures on SEMrush. The ranking was established using the combined percentage share of the total number of hashtags and google searches, with the highest percentage ranked at ‘1’ and the lowest-ranked at ’15’. For the 35 most popular interior design features, we searched for each trend’s hashtag and analyzed the number of posts each hashtag had on Instagram on June 23, 2020, ranking them from highest to lowest. The Google Trends data was taken on June 24 2020 and used historical data from the past five years.