A Milestone & So Much To Celebrate!

Modsy Before & After

OUR START
It’s hard to believe it’s been only eleven short months since the start of Modsy.  Our mission from day one has been improve the way consumers design and shop for their homes by allowing them to see furniture and accessories in the context of their very own homes.  2015 was an exceptional year at Modsy and it’s hard to believe how fast it all came together.  In the blink of an eye we’ve built the company, the team, the product and a fast growing customer base!  We have so much to be thankful for and so many people to thank for contributing to this success.

A MAJOR MILESTONE
Today, we are proud to announce the closing of $8M in Series A funding, led by Norwest Venture Partners.  We feel so incredibly lucky to have arrived at this major milestone for the company and even more so, we feel privileged to have the opportunity to work with the talented team at Norwest.  We truly value having a partner that is so aligned with our vision for the future of Modsy and that has been such a fantastic supporter since day one.

We’ve reached this milestone because of the unwavering support and encouragement of investors, partners, friends and believers of every kind.   It has allowed us to hire the incredibly talented and dedicated team of people and to continue on our mission to bring the vision for Modsy to life.

WHAT COMES NEXT
This financing will help us accelerate the company’s trajectory in several key ways.
Recruiting – we will continue to recruit and hire the most talented graphics engineers, 3D artists and designers from across the industry.
Product – we are laser focused on making the most incredible customer experience possible and transforming the way people shop for the home.
Partners – we will be expanding our partnerships in several key areas include retailer partners, real estate and media/content.

A HUGE THANK YOU
We are so appreciative of the people that have been a part of our journey from the very beginning.  Thank you so much to our amazing investors who include Norwest Venture Partners, Metamorphic Ventures, Birchmere Ventures, Susa Ventures, Ame Cloud Ventures, Google Ventures, BBG Ventures, Astia Angels, Ammunition, and individual angels including Susan Feldman (Co-founder of One Kings Lane), Eoin Harrington (SVP, Restoration Hardware), Heather Reisman (CEO of Indigo), Timur Yumusaklar (CEO of Schumacher), Joanne Wilson, Cindy Padnos, Nancy Pfund, Pascal Levensohn, and several more amazing individuals.

CHECK IT OUT
We invite you to join the Modsy insider community here, we are in a private beta and will continue to invite customers in on a rolling basis.   Here is a fun video preview of Modsy!

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A Year of Innovation is Ending, But It’s Just the Beginning

There is a revolution happening in the industry of home inspiration and decor. New tools and services are turning an old process on its ear, and while it didn’t all start in 2015, it sure seemed to reach a new momentum this year.

While we have been busy at work solving a tremendous obstacle around home visualization, we wanted to share some of the other categories impacting the consumers’ home that we’ve been excited to follow here at Modsy.

DIY Inspiration

Pinterest & Houzz are the go to sources today for home design inspiration online. Some of the newest features to emerge in the inspiration category include visual search, shop-able pins, mark-up tools and algorithmic product matching. This category is an important first part of a consumer’s journey. It aids tremendously in the discovery phase but has often struggled to close the sale given a large volume of hard to identify products buried in user-generated content.

Design Services

Crowd-sourced interior design and online interior design as a service has made a traditionally offline service available to audiences online. This is a fantastic resource for those consumers with large scale projects or in need of a professional service provider for design advice.

Next Gen Furniture Retailers

The consumer in search of a more customizable sofa, the perfect vintage piece or a affordable secondhand item for their home now has more options than ever. There are an assortment of emerging online first furniture retailers providing ever more options and selections to the savvy modern shopper. These new players are wisely tying together the online, mobile and offline shopping experiences for their customers.

The Modsy Opportunity – Seeing It Come To Life

Despite all the innovation in the industry, there is still an important universal pain point that hasn’t been addressed: a way to see design ideas in the context of your own home. This is the need we are addressing at Modsy, and we have made it our mission to solve this massive problem for consumers.

By creating photographic virtual renderings of your room, designed with custom collections you tailor to your taste, we allow you to see how a new design will look in the context of your actual home. No guessing, no questions about dimensions, scale or combinations of pieces. You see your redesigned room virtually. Then you create it in reality.

We can’t wait for 2016 and the continued innovations it will bring to homes everywhere.  We are especially excited about bringing the capabilities of Modsy to a bigger and broader audience. We truly believe that the way you shop and design your home is about to change!!

Modsy beta customer quotes

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Introducing Modsy

When it comes to designing your home, inspiration is the easy part. We’ve all spent countless hours browsing through boards, flipping through magazines and walking through stores to gather ideas. This is fun at first, but can quickly turn frustrating as we try to translate inspiration into reality.

Today we are proud to announce our new company, Modsy.  What if you could see inspirational ideas, designs, and decor all within the context of your own home?

THE OPPORTUNITY

Visualizing design possibilities for a space is one of the largest challenges when it comes to buying home furnishings. The problem space is tremendous. Each year in the US alone, 40M people move to new homes and $300B+ is spent on home improvement projects.  The US home furnishings business is a $200B+ industry in the midst of massive change as consumers transition to online and mobile. Eight out of 10 consumers have bought home furnishings online, which only increases the need to “see” and “understand” how these products will look in context.  At Modsy, we believe that in the very near future we will all shop online from beautiful and inspiring catalogues of our very own homes.

To date, the attempts to solve this problem have fallen flat. 2D and 3D room planning tools on the market today simply require too much work from the consumer. AR and VR experiences look more like video games where the graphics lose the inspirational and aspirational qualities that are so critical to home design. We could not find a single product in the market that was built with the end consumer in mind and delivered upon the true promise of photorealistic graphics.

MODSY PRODUCT SNEAK PEAK

Here is a quick tour of how Modsy works:

The Modsy Team

OUR STORY

The idea for Modsy was sparked by a lifelong passion for the intersection of design and technology – and for the potential of what is possible at that magical crossroads. Founder Shanna Tellerman has a long history in 3D graphics, balanced by an equal love for art and design. In early 2015, the Modsy Team began to take shape and has since grown into a unique combination of devoted and talented artists, engineers, designers and creators of many stripes. Together, they are turning the Modsy vision into reality.

THE BELIEVERS

We are extremely lucky to have had a group of true believers alongside our company from day one.  Our investors include Norwest Venture Partners, Metamorphic Ventures, Birchmere Ventures, Ame Cloud Ventures, Google Ventures, BBG Ventures, Astia Angels, Ammunition, and individual angels including Susan Feldman (Co-founder of One Kings Lane), Eoin Harrington (SVP, Restoration Hardware), Heather Reisman (CEO of Indigo), Timur Yumusaklar (CEO of Schumacher), Joanne Wilson, Cindy Padnos, Nancy Pfund, Pascal Levensohn, and several more amazing individuals.

GET INVOLVED

We invite you to join the Modsy community here. We would love to have you join us on this adventure!!

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Modsy + Retail: The Virtual Photoshoot

 Today we’re taking a break from showing off our customer space transformations to demonstrate another way Modsy is bringing change to the world of interior design.

We’ve been doing some work with Rob Royer, founder of the Chicago-based company, Interior Define. They make high-quality, custom, affordable sofas and sectionals. We’re big fans of their work and have used their products in several customer designs. We even have one of their sofas in our San Francisco office!  Since customization is key to their offering, it’s difficult for them to convey all the product possibilities on their website. Ideally, they would show their products in actual living spaces, but that’s expensive and time-consuming.

In discussing these challenges with Rob, something we already knew rose to the surface: What Modsy is doing for customers with home design dilemmas works equally well for merchants. We can showcase their products in virtually any environment, and in any configuration. No actual location, products or photoshoot needed.

So we got to work creating a solution for them. Here’s a short story of the process:

The right space

Interior Define wanted an urban setting to demonstrate how well these pieces work in small city spaces. After showing them a bunch of rooms from our archive, they went with this one:


Modsy 3D rendering

Pretty exciting, right? Just you wait.

The right set up

After changing our (virtual) camera angle and clearing up the view, we tested some layout options. Using Interior Define products and some of our existing accent pieces and accessories, we came up with these ideas: The right brand story

The folks at Interior Define were really enthusiastic about how great it looked and how easily it came together. But while the added accent pieces and accessories dressed up the room, they also obscured the main story – product customization. So we minimized the extras and let the sofas and sectionals be the stars – with seemingly endless combinations of components, fabrics and legs…here’s a sampling:

That did the trick. Rob said, “Having photo-realistic renderings of our custom designs in on-brand spaces is a powerful way of demonstrating our customization capabilities. It also makes it easy for our customers to envision the final product.”

An important thing to note about these images is that while these specific pieces are built frequently, there is rarely a chance for Interior Define to have them professionally photographed. Each piece is shipped to customers immediately upon completion.

The take-away: Modsy made it possible for Interior Define to showcase products on their website in configurations that are not displayed in their showroom and have never been photographed. Working in a digital space, with digital products, made iterations fast and easy. It’s a powerful tool for merchants. The possibilities for where this can lead endless…let’s get to work!

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