Modsy designs

Now What? 5 Ways To Get the Most Out of Your Modsy Designs

So, you’ve gotten your first Modsy designs back. Yay! That means you can cross off the first item on your home design journey checklist.

But what comes next? Whether you love your design and are ready to bring it to life or still want to make some additional changes, we’ve got you covered.

Here are 5 ways to make changes to your designs so you can get the most out of your Modsy studio.

Modsy designs1. Rate Your Designs

We want to know what you think! When you get your design back, you’ll have the opportunity to rate each of them on a scale of 1 to 5 stars. You can even share more details about your score.

This not only helps our designers know what they did great or where they can improve, but it will help us make your next designs even better!

Modsy designs2. Like and Dislike Products

You can now tell us how you feel about each individual piece of furniture or decor in your Modsy designs. Love that rug? Like it! Can’t stand that lamp? Dislike it!

Our designers will use this information to make your next designs better, and make sure they deliver a design full of products you’ll love. We’ll also save all the pieces you like to your favorites list, so you can easily find them again later.

Modsy designs3. Make Instant Swaps

One of the most exciting (and fun) features in your Modsy Studio is swapping! Not only can you like or dislike products, but you can also swap them in and out of your designs in just a few seconds.

For example, remember that lamp you hate? Browse the full Modsy catalog and find another to swap in its place. You can also swap sofas, chairs, rugs… You name it, you can swap it!

This is a great way to fine-tune your designs on your own. What’s more, your days of wondering if you made the wrong choice are over. You can also use our swap feature to try on all your options before committing!

Modsy designs4. Search With Filters

But maybe you want to find a sofa within a certain price range or you want to try a rug from a particular brand that you’ve had your eye on. You’re in luck! You can use the filters in your studio to search for products by brand, style, price, color and so much more!

Once you’ve found some pieces you love, you can swap them into your design or save them for later by adding them to your favorites list!

Modsy designs5. Request Changes from a Designer

We want you to land on a design you love, which is why all of our design packages come with unlimited opportunities to work with an expert designer.

If you find yourself getting stuck or want a designer to take another look at your space, you can click the “Request Changes” button in your studio at any time. All you have to do is give us a few details on what changes you’d like to see, submit your request, and you’ll get a new design back in a few days time!

Start playing with your Modsy designs!

Let the Modsy Magic Continue: Why We’ve Raised a New Round of Funding

A note from our founder and CEO, Shanna Tellerman, on Modsy’s series C round of fundraising!

Five years ago, my now-husband West and I moved into a new house and we were filled with that excitement young couples have when they make a big decision together. We were ready to create a home we loved and invest quality furniture. We couldn’t wait to create a space that was cozy, stylish, and also reflective of both our personalities. Simple enough, right?

As it turned out, not so much. This seemingly fun process turned into endless hours of online shopping, browsing Pinterest and Instagram, and even physical trips to furniture stores. Ultimately, we had an abundance of inspiration but no way to translate it to our real space.

The task of designing our home and buying furniture quickly became overwhelming. We couldn’t agree on anything and spent hours debating even the smallest choices. It was the opposite of the fun experience I had envisioned – it was frustrating and left us stuck with a sad, half-finished living room that we didn’t love. I knew there had to be a better way!


Shanna and West’s living room before Modsy

One day, I was flipping through a West Elm catalog and it hit me – what if there were a way to make shopping for my home truly as easy as browsing a catalog? What if I could see beautiful and inspiring designs all in the context of my real space, allowing me to “try” furniture out before buying?

“What if there were a way to make shopping for my home truly as easy as browsing a catalog?”

I knew that magical possibility could save me time and money, prevent arguments with my husband, and – best of all – it would bring the joy back into the home design process. And so, the idea of Modsy was born.

Modsy's series CShanna’s Modsy 3D design

Over the next year and a half Modsy was always on my mind and I wondered if anyone else had tried to solve this problem. Why had no one leveraged the maturing 3D industry to solve this major problem in a customer-friendly way? And how could this massive market (one that’s growing faster than any other ecommerce category) still feel so archaic? I was determined to bring a new approach to consumers everywhere and to build the design and shopping experience of the future.

“I was determined to build the design and shopping experience of the future.”

Since Modsy was born in 2015, we have worked day and night to develop our groundbreaking, patented technology. This magical tech is what helps us create the photo-real designs that boast a level of quality unmatched in the industry. And – most importantly – it’s also what “wows” and delights our customers every single day.

In just a few short years, Modsy has created over 2 million shoppable lifestyle images and we’ve seen rapid customer growth (up 450% in 2018 alone). Modsy has created a breakthrough, high-quality solution for the pain points of home design, and that solution is easily accessible to consumers everywhere. From new parents (like myself!), to new home-owners, empty-nesters, divorcees, and bachelors, we have designed countless spaces for people all over the country and helped them create homes they truly love.

Modsy series CShanna’s living room after Modsy

While we’ve come so far in a short while, there is still more to do – which is why I’m very excited to share that today we have raised $37 million in series C funding led by TCV!

What are we doing with this next round of funding? We believe that Modsy is the future of design and furniture shopping and we will remain laser-focused on you, our amazing customer, to deliver the fastest, most enjoyable experience possible. To do so, we’ll be investing in improving our customer experience, delivering designs faster than ever before, expanding our marketplace, and – as always – continuing to enhance the level of service we provide to our customers from the moment you open your first design until all the pieces arrive at your door.

If my frustrating home design experience from five years ago sounds familiar, trust that there is now a better way. Give Modsy a try or please reach out to our team at hello@Modsy.com with any questions or feedback. We’d love to hear from you!

Thank you for your support as we continue to grow and transform the future of the industry and of homes everywhere!

Cheers,
Shanna Tellerman, Modsy Founder and CEO

minna home

Introducing Ravine Home – Modsy’s First Exclusive Line of Sofas and Chairs

Ravine homeIt’s true – Modsy’s first collection of furniture is here! We’re so excited to introduce you to Ravine Home, a line of high-quality, custom made sofas and chairs designed to fit your real life and look good doing it.

After years of helping people design their homes, we were all too familiar with the struggle that is shopping for living room furniture.

You start out thinking it will be easy – after all, how hard can finding a place to sit be? Really hard, as it turns out. There are so many factors to consider – style, size, material, price, and quality… the list goes on! It’s easy to see how the whole thing can quickly become overwhelming.

Ravine homeEven with a designer’s guidance, finding the perfect sofa can often feel like an elusive quest fraught with compromises and tradeoffs. And after years of helping our customers navigate this struggle, we decided it was time to do something about it.

So, we went back to the beginning and created our own exclusive line of sofas and chairs based on feedback collected from countless real customers. The result was a seating collection that stands up to messy hands, spills, muddy paws, and everything else that comes with a busy lifestyle. Not to mention, our sofas and chairs are as comfortable as they are stylish.

Read on to learn a little more about the values behind Modsy’s first collection, Ravine Home.

Ravine homeNo Compromises

We believe you should love sitting on your sofa, not just looking at it. That’s why all of our designs were created with real life in mind. That means they’re super durable, easy to clean, and oh-so comfortable. We are also committed to reducing our carbon footprint, so we use sustainable materials, like recycled polyfill and humanely sourced feather down, wherever possible.

Customized Quality

Each style comes with an array of fabric choices, so you can customize your Ravine Home piece to your liking. Our pieces are hand-crafted right here is the USA by artisans with over 30 years of experience making furniture for some of the leading brands in the industry, including us!

Ravine homeConfidence is Key

Exclusively available through Modsy, you’ll never have to imagine how your Ravine Home piece will look in your home. With our one-of-a-kind 3D design experience, you can see it before you buy so you know it will look and fit great in your space.

All the Perks

The days of waiting 10-12 weeks for a custom sofa are long gone. After you place your order, all Ravine Home pieces will be ready to ship out in just 15 days. Get excited!

Want more Ravine Home? Check out our homepage to learn how you can bring one of these amazing pieces home.

shopping through Modsy

Everything You Need to Know About Shopping Through Modsy

shopping through Modsy

If you’ve ever shopped for new furniture, you probably know that it isn’t exactly an easy task. There are so many things to consider, that you might end up feeling more overwhelmed than excited.

But shopping for your home doesn’t have to be stressful. In fact, here at Modsy we make it our goal to help you design and shop for your home with ease. From finding furniture you love (and know will fit), to handling all the ordering logistics, we’re here to handle the heavy lifting.

We know it might be a bit confusing at first, so here’s the full scoop on everything you need to know about shopping through Modsy.

Is the furniture in my designs real?

Yes! All the items in your designs are 100% real and ready to shop. We work with 100s of brands you know and love and also with some new and unique ones you can’t find anywhere else.

Can I shop the furniture and decor in my designs?

Absolutely! When you check out through your Modsy studio, you can purchase the exact pieces in your design all in one basket. To put it another way, that means you can shop multiple brands (and all the best sales) in one cart, in one easy checkout. Just think of what you can do with that extra time you’ll save!

“I work full-time and have no time to shop. It was so convenient to checkout straight from my designs and know exactly how everything is going to look, all while getting the lowest price.” – Klara, Modsy Customer

Can I apply a promo code from another brand to my Modsy order?

Yes! Although current sale prices might not be reflected in your Modsy Studio, we always check for any retailer sales or promotions before charging your credit card.

However, we are currently unable to honor individual discount codes. These include any code you were sent individually or a code you signed up to receive (via email or text message, for example).

Does Modsy price-match?

We guarantee to always honor the lowest advertised price for all your items. How do we do that? Before placing your order, we’ll always triple-check with the retailers for any last-minute sales and make sure you’re getting the best price for all your items.

Find a lower price elsewhere? Let us know within 24 hours of your purchase and we’ll match it!

Can I use Modsy sales in addition to retailer sales?

Yes, yes, and yes! If your favorite retailer having a sale, that means the same deal applies when you shop through Modsy. You can also apply Modsy-exclusive sales on top of these deals from other brands for extra savings.

“The design experience was great and visualizing everything in your own room is incredibly valuable. I ended up buying everything from the design and now my actual home looks identical to my Modsy designs.” – Judy, Modsy Customer

What does your concierge shopping service include?

We know that shopping for furniture can be complicated, so we have a dedicated team of order specialists ready to help you navigate the process. They will help place all your orders and coordinate shipping, delivery, and any returns or exchanges that you need.

Have more questions or need help? Contact us at hello@modsy.com and speak with a human who cares.

 

Ready to shop your designs?

home design trends

State of The Home: The 2018 Modsy Trend Report

home design trendsAt the end of each year, the Style Team at Modsy loves to “peel back the wallpaper” and reflect on another year in the world of home design trends. We dig into the most-popular items and design styles across the country,  and even place our bets on what trends 2019 will have in store.

Read on for a peek behind the curtain at what our Modsy customers loved most this year and what we think will be on the home design trends horizon for next year.

Want to get the full scoop? Download the Full Modsy Trend Report here.

home design trendsMost-Popular Styles

As an online interior design company, we have the unique opportunity to help people all across the country (and even the world!) design their homes. We were curious about which styles were popular in which states, so we dug into the data and found some surprising results.

Two styles in particular dominate almost every state in the US: Mod (Mid-Century pieces, natural wood tones, and pops of color) and Rustic (warm hues, layered textures, and cozy spaces).

home design trendsRustic Styles

Midwest and Southern regions of the US are drawn more to a Rustic style.

  • The most Rustic state was Mississippi at 55%
  • The least Rustic state was Alaska at 25%

home design trendsMod Styles

Eastern and Western regions were the opposite, with Mod styles coming in at #1.

  • The most Mod state was New Mexico, with 47% of customers opting into that style
  • The least Mod state was Oklahoma, with only 17%

One of the bigger surprises, Texas (home of Chip and Joanna Gains’ famous farmhouse style) turned out to be more modern than rustic (at 38% versus 33%).

home design trendsWhat’s trending?

Industrial styles are rising in popularity. The “craft” trend is spreading into smaller up-and-coming cities that are drawing in millennials, craft beer, and loft-style living. Think exposed brick, mixed metals and masculine structures.

The most industrial states were:

  • South Dakota at 27%
  • Wyoming at 23%
  • Oregon at 17%

home design trends

Most-Popular Products

What were our customers’ favorite pieces across the board this year? It turns out, 2018 was a big year for personalization of the home. We found a large majority of our customers stocked up on decorative accents, like rugs, art, and pillows – pieces that all work together to make a space uniquely yours.

What’s on the rise for 2019? Here were the top 3 categories trending through the end of the year and beyond

Faux Plants

Green thumbs are out and Black thumbs are in! Fake plants dominated the shopping cart in 2018. A ton of retailers sell them, and they allow you to get that jungalow look without the effort of keeping a plant alive.

Natural Textures

People are bringing the outdoors, indoors with the natural fibber/texture trends. These neutral, earthy elements fit well into a Rustic style and can adapt to multiple color palettes.

Statement Rugs

Rugs are the biggest investment pieces of 2018! No surprise, as they can easily make a room come together (and without them your room will likely feel unfinished!).

Not sure how much to spend on a rug? These 4 factors will help you decide.

home design trends

Color Trends

Our Modsy Style Quiz tells us a lot about what colors people like and what they actually want to see in their homes. Spoiler alert: Pantone’s color of the year, Ultraviolet, was not a frequent favorite.

These popular color combinations come across in items purchased, especially artwork, pillows, and decor pieces.

home design trendsMost-Loved Colors

Neutrals and blues are the top most-wanted colors in Modsy designs. Not surprising as both are highly versatile and layer nicely with many styles of furniture and decor. Blue in particular can even act as a neutral – or a “bleu-tral” as Carson Kressley calls it!

  • 33% of Modsy customers requested blues
  • 27% requested neutrals

home design trends

home design trends

Least-Loved Colors

The not-so-popular hues? Pastels only accounted for 3% of customer requests.

Greens were also low on the list, making up only 6% of customer requests. Turns out people prefer their greenery in the form of plants, not furniture.

2019 Trends

home design trendsGraded on a Curve

Hard lines are being traded in for softer curves. We’re already seeing curved furniture, such as sofas, armchairs, even beds, and think this is a trend that will be everywhere in 2019.

Classic Whimsy

We’re going to see Classical subjects of art presented in a whimsical style creating a modern spin on a once very serious theme. Shop all these pieces and more in our Trend Studio!

home design trendsPainterly Strokes

While it might be no surprise to see this trend in art, we’re going to see patterns that reflect the artist’s hand and brushstroke in rugs, pillows, and other textile prints.

Learn more about 5 of our favorite upcoming trends here.

home design trendsNature, Naturally

The natural textures and plants we saw in 2018 are here to stay and 2019 is all about layering them. Bring some zen into your home, no matter your style with a few key pieces. To add natural textures into your space, think: jute rugs, storage baskets, rattan chairs and woven wall-hangings.

Not sure how to style your plants? Here are 5 of our favorite ways!

home design trendsBoldly Neutral

While neutral color palettes have been all the rage, we’re going to see more and more dramatic neutral palettes. Think dark neutrals paired with lighters colors to create high contrast spaces.

Love the look? Shop it in our Fall Trends Design Studio.

 

See new home design trends styled in your exact room!

live swap

Introducing Live Swap – Our Latest Feature That Lets You Try On Furniture With a Few Clicks

live swap

Designing and shopping for your home just got way more fun with our latest (and greatest) feature – Live Swap! We’ve been hard at work behind the scenes and are excited to bring swapping within your Modsy designs to life. Now, with only a few clicks you can easily swap any product in your 3D room for another.

Here are some of the most exciting things you can do with the new Live Swap feature.

Swap Anything

It’s like having 100s of sofas in your pocket. With Live Swap, our entire 3D catalog is at your fingertips. Once you get your initial Modsy designs, you’ll be able to easily swap in different pieces until you find a look you love.

Swap Anytime

Skip the hassle and expense of trying on furniture in real life. With Live Swap it only takes a minute to see something new in your exact room!

Don’t like that sofa? Swap in another! Want to see how that rug would look in a larger size? Swap it in! Keep swapping until you find the perfect pieces, then shop your exact look on the spot. It’s that easy.

Swap Anywhere

Live Swap feature works on desktop computers, mobile phones, and even tablets!

live swap

How does Live Swap work?

  1. Simply head to your Modsy Studio (or start a design project if you don’t have one).
  2. Select an item you want to swap and choose an alternative from our 3D catalog to try instead.
  3. Click swap! Give us 30 seconds or so to work our magic, and watch as your new item swaps into your design.
  4. Love it? You can shop your new look directly from your design or keep swapping until you find the perfect piece for you.

But wait, there’s more! Live Swap works alongside Modsy’s 3D Style Editor. This is a unique tool that we created to give anyone, regardless of their experience with interior design, the ability to edit designs inside their 3D room model.

If you want to change the layout of your room, move products around or delete an item altogether, you can open up the 3D Style Editor and continue designing and discovering products. Save your changes and continue Live Swapping until you are ready to shop.

If you already have a Modsy design, you can start swapping and visualizing different pieces of furniture today. New to Modsy? No worries, you too can Swap till’ you shop, just as soon as you sign up for a design package.

Ready to try Live Swap?

Get a Room Modsy

See Modsy in Action on Get a Room with Carson and Thom

Get a Room Modsy

Have you tuned in to Bravo’s latest home design show? If so, you might have spotted Modsy on set with the stars of Get a Room with Carson & Thom, Carson Kressley and Thom Filicia. Two members of the original Queer Eye cast, in Get a Room Thom and Carson set out to help clients design homes they love and have a little fun along the way.

In the most recent episode, the designers faced a particularly difficult challenge – designing a living room for Kenyatta, a client who was herself an ex-interior designer.  Thom even noted, “I’m very concerned about the ex-interior designer part because interior designers can be very difficult!”

Keep scrolling to see how Modsy helped the designers convince Kenyatta that their vision would work for her space.

The Space Before

Get a Room Modsy

After living in the home for a few years (!), Kenyatta’s main living space was still completely empty. The room was full of design potential, but she was so busy with her new job she barely had time (or energy) to think about designing the space.

The Modsy Moment

To help offset all the woods in the space, Thom and Carson suggested painting the room in a neutral shade of blue. Or a “blue-tral” as Carson dubbed the term. The cool addition to the space would help balance out all the wood, they noted.

But Kenyatta wasn’t convinced. “I just have to see it,” she stated.

Enter Modsy! Using some 3D renderings of her exact room, the designers were able to show her how three different paint colors – Brittany Blue, Santorini Blue, and Providence Blue, all by Benjamin Moore – would look in the space. Thom also added in a hanging chair that he really wanted to incorporate into the design.

Get a Room Modsy

The Space After

In the end, Kenyatta went with the medium shade – Santorini – of blue for her new living room. Check out the final look the designers created for her space and tune int o Bravo Fridays at 9/8 central to catch more Get a Room with Carson and Thom in action!

Get a Room Modsy

Get a Room Modsy

 

Need help designing a space in your home?

With Modsy you can “try on” new furniture, decor, and layouts in a 3D version of your exact room. Enjoy unlimited edits to find your perfect look, then shop your design knowing everything fits!

Playing Favorites: What Modsy Designer Anthony’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

For Modsy designer Anthony, there’s no greater inspiration than nature’s beauty. It’s what inspires his designs, which often include a mix of natural materials, textures, and colors that are all about simple sophistication and comfort. And based on what he tells us, his own New York City apartment seems every bit just as chic and warm as his Modsy designs.

When he’s not dreaming up spaces, Anthony is always on the lookout for fresh and unexpected design ideas and keeps his finger on the pulse when it comes to the latest trends.

What’s catching his eye now? Find out in our quick-hit Q&A with him.

First things first, what’s your Modsy Style?

Inviting Industrial.”

Where do you get your design inspiration?

I take all my design inspiration from nature – it’s a beautiful thing! It is my goal to reintroduce people to the beauty of nature through design with the use of color, materials, and furniture. I want to create spaces that will make someone say ‘Wow!’ and feel immediately at ease every time they walk into their home.”

What’s one interior design rule you always break?

I never color inside the lines. True, there are certain design principles I live by, such as form follows function, balance and proportion, but once in a while I think it’s great to incorporate something totally unexpected that can totally change someone’s perspective. Sometimes it’s important to think outside the box!”

Your favorite piece of furniture in your house?

Definitely my bed. It’s a platform and I absolutely love its angular simplicity. It has a ledge on each side and also a black-leather finish that screams masculine and sophisticated. Not to mention, it’s comfy too!

What’s your favorite restaurant where you live?

There’s a place called Spice, which is a chain restaurant that specializes in Thai cuisine and can be found anywhere in Manhattan.

What’s the last book you read?

The Princess Diarist by Carrie Fisher.

Cats or dogs? Explain yourself.

I am allergic to both (bummer) but I don’t think anything could replace the genuine happiness and love a dog gives you every time you walk through the door.”

Favorite place you’ve traveled to or want to visit?

‘I left my heart in San Francisco’ certainly speaks true to me! The city is a marvel to me with the people, natural phenomena, and sustainable way of life.

Favorite color combo?

I’m a big fan of deriving color from nature, so I would say you can’t go wrong with wood tones, taupe, brick red, and gold. When I designed my bedroom back in 2015, that palette was a staple.”

Current obsession?

Definitely the revival of Mid-Century Modern with its angular pieces, deep wood tones, and brass elements. I think it gives any space a feeling of warmth and sophistication.

Check out more 3D rooms by our stylists!

Chris Loves Julia x Modsy

Introducing The Exclusive Chris Loves Julia x Modsy Collection!

Chris Loves Julia x ModsyToday marks a huge Modsy milestone – we’ve teamed up with one of our favorite design blogger duos of all time, Chris and Julia Marcum of Chris Loves Julia!

We first partnered with Chris and Julia last year when we helped visualize their nursery on a tight deadline. Since then, the requests for similar nursery looks and Chris Loves Julia inspired design projects has been overwhelming.  And we know why…their house is so darn dreamy!

Click here to start your Chris Loves Julia x Modsy project

Chris Loves Julia x Modsy

Chris Loves Julia x Modsy

Shop The Look: Chris Loves Julia x Modsy Collection

So we knew we had to partner with them again but in a much bigger way. This time around, Chris and Julia created an exclusive collection of their favorite furniture and decor pieces, curated just for Modsy customers. That means, for the first time ever, you can see your exact home designed in Chris Loves Julia’s amazing style.

“The collection Chris and I curated for Modsy was designed to reflect our family and all of the passion we’ve put into our home projects. We approach every room with our unique point of view, one that we’re thrilled to share with the world because we believe that everyone should love where they live.” – Julia Marcum

If you’ve been following the Chris Loves Julia blog, you’ve likely fallen in love with their distinct interior design style. With rooms full of texture, clean lines, rich colors, and warm wood tones, their gorgeous creations are truly a place we all want to call home.

Peek inside the Chris Loves Julia x Modsy collection

Chris Loves Julia x Modsy

Chris Loves Julia x Modsy

Ready to stop lusting and start shopping?

Whether it’s a bedroom, living space, or simply an entryway, start your project today and see the Chris Loves Julia look in your exact room. And don’t forget to enter the promo code CLJ at checkout.

Chris Loves Julia x Modsy

Dash & Albert

Chris Loves Julia x Modsy

Williams Sonoma Home

Chris Loves Julia x Modsy

Interior Define

Chris Loves Julia x Modsy

Crate & Barrel

Chris Loves Julia x Modsy

CB2

Chris Loves Julia x Modsy

Minted

Chris Loves Julia x Modsy

Bassett Mirror Company

Chris Loves Julia x Modsy

Joybird

Chris Loves Julia x Modsy

Bassett Mirror Company

Chris Loves Julia x Modsy

Crate & Barrel

Orient Express

Chris Loves Julia x Modsy

Artfully Walls

Ready to see your space designed in the Chris Loves Julia collection?

Don’t forget to enter code CLJ at checkout to see this collection in your space!

Playing Favorites: What Modsy Designer Isabela’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

Modsy designer Isabela might just be one of the coolest girls in our style tribe. She’s never one for trends and has always has a unique take on design, be it coming up with a forward-thinking dining room layout, a bright burst of unexpected color in a room, or building a custom bar for her own home in Chicago. For Isabela, it’s always about keeping her eyes wide open for beauty no matter where she finds herself.

Find out what Isabela’s loving now in our short and sweet Q&A with her.

First things first, what’s your Modsy Style?

“Mid-Century Chic.”

Where do you get your design inspiration?

Traveling and seeing how others live.”

What’s one interior design rule you always break?

I tend to stay away from massive trends. They usually don’t give you long-lasting good designs and you’ll usually find yourself over the look once it’s no longer all the hype. I learned this with the Millennial Pink/Blush wave.”

Your favorite piece of furniture in your house?

My bar and buffet—because I designed and built it!”

What’s your favorite restaurant where you live?

Income Tax. It’s a little spot in a not-very-popular Chicago neighborhood that makes amazing modern European food. Every single dish is designed differently, elaborate and absolutely beautiful.”

What’s the last book you read?

Not at Home: The Suppression of Domesticity in Modern Art and Architecture.

Cats or dogs? Explain yourself.

Both! Because I have both.”

Favorite place you’ve traveled to or want to visit?

There is nothing like France; the French know how to live the good life!”

Favorite color combo?

I like neutrals with pops of color. Imagine a white-fiber pillow basket with brown-leather straps with a royal-blue velvet pillow inside.”

Current obsession?

Dining spaces with overarching lamps and tall bookcases that are filled with china and dishware.”

 

Check out more 3D rooms by our stylists!

3d home design

4 Ways to Escape Inspiration Overload With 3D Home Design

3D Home Design

It’s daunting, isn’t it? You see all the beautifully designed rooms in magazines and on TV and Pinterest, but you just can’t seem to get it right when you tackle your own home.

Not everyone is blessed with the ability to visualize a paint color or a piece of furniture in their space, but that shouldn’t keep you from having your very own perfect space to come home to. New mashups between interior decorating and 3D home design are making it easier for anyone to escape inspiration overload and get the room they really want. Design doesn’t have to be daunting; now it can be easy and fun for anyone.

Thinking about designing your space but not sure where to start? Read on to learn 4 ways 3D home design can make designing your space so much easier.

1. See Everything to Scale

It used to be that two-dimensional mood boards were an interior designer’s standard way of showing off their vision. 3D home design

The problem is that, while it all looks great on the mood board, there’s no sense of scale between the pieces in your space and you still don’t really know how they will all look together in real life.

For example, what may look like a nice little side table in your mood board, could turn out to be way too big for the chair next to it. Or the fabric you picked for the new sofa, which looked great as a swatch, might clash with the rug you chose.

3D home design

With 3D home design, you see your exact chair paired with the exact lamp and exact side table, no guessing required.

2. Know How It Looks in Your Space

Wouldn’t it be wonderful if you could try on sofas like you try on clothes? Unfortunately, instead of just taking a few items into a dressing room, you’d have to rent a moving van, max out all your credit cards to buy all the sofas you’re considering, and then spend all day moving them in and out of your home. Yikes!

With Modsy, a designer can help you try them on in your home in 3D – no heavy lifting required.
3d home design

Kevin used Modsy to see how a leather sofa would look in his living room. Check out Kevin’s full story, and learn how he designed his awkward living room using Modsy’s 3D home design services!

3d home design

Not only do you see the sofa you want (in your chosen color, size, and shape, of course!), but you can see how it will look and fit in your exact room. Does the upholstery color clash a bit with your wall color? You can find out before you spend a penny on paint and hours applying it to your walls.

3. Shop Directly From Your Designs

You know that moment when you fall in love with a rug or credenza on Pinterest and try to buy it, but it’s nowhere to be found? Or you buy what you think is the perfect piece, take it home and realize it just doesn’t work?

3D home design

All that trauma can be avoided when you design and shop your home in 3D with Modsy. No more wondering where that perfect lamp came from, you can buy any piece in your design on the spot!

4. Get Your Room Exactly How You Want It

Probably the most exciting benefit of Modsy’s 3D home design service, is that you don’t have to play it safe because you’re not sure something will look in your space.

3d home design

When you can see furniture in your home, you can feel confident in your choices because you know EXACTLY what they look like before you spend a small fortune. That gives you the freedom to try styles and piece you might not otherwise have thought you’d like. Get crazy with a green velvet sofa, try a new wall color just because, and even see how a totally new layout can transform your space – all without lifting a finger.

Ready to try 3D home design for yourself?

With 3D home design, you can take the time and guesswork out of designing a space you love. With Modsy, you can come back to your designs a month or even a year later. No matter if you’re turning a home office into a nursery or simply want to upgrade your sofa – Modsy’s here to help you see the changes.

 

Want to see more of Modsy in the wild? Check out these celebrity spaces

Carrie Bradshaw’s apartment from Sex and the City

Monica’s apartment from Friends

Sonja Morgan’s townhouse from the Real Housewives of New York

San Francisco Design Week Modsy

Modsy in the Wild: San Francisco Design Week 2018

Aside from our customers homes, we don’t often got too many chances here at Modsy to see our 3D renders come to life in the wild. Recently, we had the opportunity to set up shop at San Francisco Design Week 2018.

In case you missed it, our SF Design Week booth consisted of a 10’x10′ square foot area that we transformed into a mini living room. Of course, we had to use our own 3D rendering technology to plan the space before the exhibition. But we couldn’t stop with only one look, and instead brought 7 versions of the space to life!

Take a full tour of all 7 spaces below (including 360 views!) and see which style is yours! Curious what your Modsy style is? Take our online style quiz to find out!

Design 1 – The Real Deal

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 2 – Mod Visionary

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 3 – Rustic Warmth

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 4 – Mod Enthusiast

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 5 – Atomic Industrial

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 6 – Rustic Traveler

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

 

Design 7 – Mod Collector

San Francisco Design Week Modsy

San Francisco Design Week Modsy

San Francisco Design Week Modsy

Want to see these products in your room?

Sign up for a Modsy design package today and try on and shop these pieces (and thousands more) in your 3D room.

Modsy 3D Style Editor

Exciting Updates to the Modsy 3D Style Editor

Modsy 3D Style EditorHere at Modsy, we are always working to improve the way people design and shop for their homes. We use photorealistic 3D images to help you see how a new sofa will look in your living room. All without the heavy lifting or any MacGyvering of your Pinterest boards.

But maybe you’ve always wondered how your living room would look with a sectional instead of a sofa. Or could be that you’re just curious if your new bed will fit on the other side of your room. Perhaps, shopping for furniture just brings out some commitment issues that you didn’t even know you had.

If this sounds like you, go ahead and roll your sleeves back down because we’re giving you the power to make all these amazing changes to your home with a few clicks.

Modsy 3D Style Editor

The Modsy 3D Style Editor

If you haven’t already been introduced, it’s time to say “hello” to our 3D Style Editor! Although it’s currently still in beta, this unique drag-and-drop tool gives anyone the ability to edit designs inside their Modsy Studio.

You can not only swap products, but move, rearrange, and re-visualize them in the context of your own space. Don’t like that sofa? Let’s try this one! Not sure about that rug? Swap in a few more.

Since we are always striving to make our customers’ experience even better, we made some pretty big and exciting improvements. Read on to learn what’s new the with Modsy 3D Style Editor!

Modsy 3D Style EditorSee Your Space from All Angles

Get a bird’s eye view of your room with our top down camera view. This is the best way to make changes to your layout as you can see your whole room and all the pieces in it.

Want to look around the room like you’re standing in it? We made that happen. There are multiple “cameras” stationed around your room that allow you to get a good look at your space from all angles. Tap the big orange arrows to move through the space or simply click and grab the walls to look around the room.

Get stuck in a weird spot? Don’t panic! We’ve added a handy-dandy ‘Reset Camera’ button that will bring you back where you started.

Modsy 3D Style EditorMove Products With Ease

Want to move products around your room? Yes, yes you do!

We’ve added special buttons to make this even easier. Drag pieces around the room with the freehand tool, move items up and down with the vertical button, or switch over to ‘rotate’ mode to spin them around!

Live Chat, Human to Human

As much as we’ve aimed to make this tool as user-friendly as possible, we know it can still be difficult to get the hang of. To help, we’ve added a live chat feature so you can speak with a real person.

If you ever need a hand making your design changes, need some style advice, or just want to talk (we’ve all been there) we are here to chat. You can find us in the bottom left corner of your browser.

Ready to give the 3D Style Editor a try?

Playing Favorites: What Modsy Designer Brittany’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

Modsy Stylist Brittany

California-based Modsy stylist, Brittany, describes her style as “modern chic” through and through. With her eye always attuned to the latest trends, she’s one for mixing colors, patterns, and metallics in her 3D design plans for homeowners. Naturally, the spaces she creates are often filled with bright, stylish accents, plenty of plants and greenery, and major personality.

Learn what Brittany’s loving now with our quick-hit Q&A with her.

 

Where do you get your design inspiration?

“Fashion. Runway shows and vintage books are great sources for me to draw inspiration from, and they give insight into upcoming trends.”

What’s one interior design rule you always break?

“To avoid mixing metals and mixing patterns. When done correctly, they can add interest and personality to pretty much any space.”

Favorite place you’ve traveled to or want to visit?

“Bali is definitely at the top of my list!”

What’s the last book you read?

Sweetbitter by Stephanie Danler.”

Cats or dogs? Explain yourself.

“Both. They have different traits that are both great and not so great.”

Current obsession?

“Bringing the outside in! Plants are just as important as all other design accessories. They can also be a cost-effective way to enhance spaces and play up a home’s unique style.”

 

Check out more 3D rooms by our stylists!

modsy stylist amanda

Playing Favorites: What Modsy Designer Amanda’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

Modsy Designer Amanda

Based in Denver, Colorado, Modsy designer Amanda has never been one for minimalist spaces. She loves rooms filled with vintage pieces, accents rich with history, lots of books, and dark colors that play up a cozy, lived-in vibe.

It makes sense for someone who’s very much a collector of things in her own home and describes her style as a mix of eclectic and transitional. So it goes without saying that her favorite spaces are always layered with interesting furniture, accessories, and visual details. When she’s not at her desk designing spaces, you can find her nose-deep in a novel for her book club.

Find out what Amanda’s loving now with our short and sweet Q&A with her.

First things first, what’s your Modsy Style?

Contemporary Collector.”

Where do you get your design inspiration?

I grew up in Seattle, and I loved the style of being in a big city where everyone likes something a little different. Since they had their heyday in the ’60s, most neighborhoods are inspired by mid-century styling with huge windows to absorb as much sunlight as possible (through the trees for the three months of the year there is actually sun).

“Like my Modsy Style indicates, I love a little bit of everything, swamped in history! I love spaces that feel lived-in and funky details that definitely have a great story behind them. I like things in all of the corners of my rooms and books in every room of the house.”

What’s one interior design rule you always break?

Personally, I love my homes to be painted darker colors than other designers usually recommend. I just painted my husband’s office dark peacock blue and it feels so relaxing and encompassing. One day I would love to have a black dining room… And who says there can’t be glossy dark paint colors on your ceiling? It feels cozy and intimate but also makes your ceilings feel so much taller.”

What’s your favorite piece of furniture in your house?

I have a big corner chair for reading in my bedroom, and I couldn’t live without it!”

What’s your favorite restaurant where you live?

One of our favorite places out here is called Smokin’ Fin in Littleton.”

What’s the last book you read?

I love reading! It’s how I spend most of my free time. I split my time between middle school adventure novels and the incredible Y.A. books my best friend recommends to me. Since she lives in Canada, reading brings us together! The last book I finished was called The Queen’s Rising by Rebecca Ross, for my book club.”

Cats or dogs? Explain yourself.

I have a hard time choosing. Honestly! One day I’ll have a huge husky, but I’m hoping for cats in the future too. In addition, I had bunnies when I was younger and would love to have them again! And my middle school dream of having a horse is still alive and well.”

Favorite place you’ve traveled to or want to visit?

Stockholm! It is such a peaceful, incredible city, with so many cool corners to explore.”

Favorite color combo?

I am a huge neutrals fan. I love the feel of mixed neutrals in a space, and am currently hooked on gray and camel. They are technically opposites in the neutral world, so they look beautiful together and add tons of interest to a space.”

Current obsession?

Industrial-styled attached greenrooms.”

Check out more designs by Modsy stylists!

 

Playing Favorites: What Modsy Designer Brando’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

Splitting his time between Brooklyn, New York, and his native Arizona, Modsy designer Brando is an urbanite at heart with an eclectic sense of style. He has a knack for combining a mix of styles in his Modsy design plans for homeowners, which also often include lots of fun accents, unique furniture arrangements and lots of plants. The result are spaces that are anything but ordinary. To find out a little more about Brando, read on for our rapid-fire Q&A with him.

What’s your Modsy style?

Urban Collector

Where do you get your design inspiration?

“Insects and sea life. In college, I used the shapes of insect carapaces and seashells as inspiration for a few handbags and jewelry pieces. One of my tattoos is of a section cut of a conch shell.”

What’s one interior design rule you always break?

“I’ve always disagreed with the ‘rule’ of not mixing styles, and that’s probably one of my favorite things about Modsy! It’s so much fun being able to mix two very different styles and be able to create something entirely unique. My cousin came to me the other day and asked me to help her with her house. Her and her husband have such different styles and they couldn’t figure out how to both be happy. I just sent her to Modsy!”

Favorite place you’ve traveled to or want to visit?

“I’ve been to India twice to visit my dad’s side of the family, but I was so young that I wasn’t able to fully appreciate the culture. Now that I’m older I’d love to go back and experience it in an entirely different light.”

What’s the last book you read?

“Call Me By Your Name”

Cats or dogs? Explain yourself.

“Dogs! One time I saw a woman walking five Pomeranians at once, and they were all different shades of black and grey. Ever since then it has been a dream of mine to have an ombre gradient of dogs. Also, I’m allergic to cats.”

Current obsession?

“I’m obsessed with plants right now, which I’m sure any of my Modsy customers have noticed. Maybe it’s because I grew up in the desert and then moved to a city, but I feel that I can never have enough plants!”

Check out more 3D rooms by our stylists!

Modsy team

Announcing Our Series B Funding!

Modsy team

2017 has been quite an incredible year for our growing team at Modsy! Since we launched in September 2016, we’ve more than doubled in size, created breakthrough patent pending technology, launched amazing partnerships and retail integrations, worked with thousands of customers and continued to take a technology first approach to this rapidly changing industry.

That’s not all, today we’ve reached another huge milestone and we are thrilled to announce that we have raised a $23 million Series B!! This new round of funding was led by Advance Venture Partners (AVP), and included participation from NBCUniversal Cable Entertainment, Comcast Ventures and existing investors including Norwest Venture Partners, Birchmere Ventures, Ame Cloud Ventures, BBG Ventures, and GV.

From the very beginning, Modsy has been leading the charge to transform home design through the use of powerful 3D graphics and visualization technology. We’re obsessed with eliminating the frustration that comes with guessing how furniture and decor will look inside a home and we’re on a mission empower everyone to transform the spaces they inhabit into spaces they truly love.

We’ve been fortunate that the transformative consumer experience we’ve been providing to our customers has also struck a chord with incredible brand partners. This year alone we had the fantastic experience of partnering up with Bravo Media’s home makeover TV series, Cyrus vs. Cyrus to provide on-screen 3D visualizations of design concepts as part of our ongoing media partnership with NBCUniversal Cable Entertainment. We also launched initial retail pilots, integrating into the design services for notable retailers such as Crate and Barrel and West Elm.

With this new round of funding we’re ready to accelerate the impact we’re having on the market – from delivering new product features to deepening our integrations and partnerships with media and retail brands – this next phase for Modsy will be game changing.

And most of all, we want to thank our customers. You have made every step of the Modsy journey worthwhile and you are the reason we wake up every day excited to come to work! We  wouldn’t be where we are today without you. You have inspired us with your beautiful spaces, helped us innovate with your ideas and feedback, and you have helped us realize that this is absolutely just the beginning of the Modsy story!!

With tremendous gratitude and thanks,
Shanna

 

PS. Read on below to see what several of our investors and partners had to say about our Series B!

“Modsy offers the kind of attainable aspirational lifestyle that fits seamlessly with our content and audiences. Modsy is redefining home design and ecommerce with a fresh, innovative and turnkey approach which makes for an ideal transactional business that we can integrate into our programming in a way that delivers a real service to our viewers. We look forward to building on our partnership to help accelerate their growth.” – Dave Howe, President, Strategy and Commercial Growth, NBCUniversal Cable Entertainment

“Modsy is fundamentally changing the home design and shopping experience. Many consumers have a hard time buying for their homes, but Modsy’s 3D visualization and personalized styling give its customers the confidence to purchase and create a beautiful space. The market potential for a company that sits at the intersection of art, design, media and retail is huge, and AVP looks forward to supporting Modsy’s mission to revolutionize the industry.” – Courtney Robinson, Partner, Advanced Venture Partners.

“Modsy has a proven track record of success in reshaping the home design industry with 3D technology, and has already positively impacted how consumers interact with furniture and home retailers. Norwest Venture Partners has a long history with Modsy, having led their Series A in 2016, and with this new round we’re excited to see Shanna Tellerman and her team continue to innovate in the space, using technology to find new ways to solve the inherent problems with furniture shopping and decorating.” – Jeff Crowe, Managing Partner, Norwest Venture Partners

The AR Revolution is Here, and It’s the Future We Imagined at Modsy!

A breakdown of one of AR’s most practical use cases today, furniture shopping

 

 

At Modsy we could not be more excited about roll out of Augmented Reality (AR) through ARKit on iOS devices and ARCore on Android devices.  This is just the start of the full unlock of visualization as a part of home design and furniture shopping, something we have long believed will transform the way we all shop for our homes.  AR as a feature will be as fundamental to the next generation of mobile applications as geolocation was to early mobile apps.  There will be very few products that do not in some way take advantage of this feature, overlaying valuable data and visuals positioned through the camera as if they were in the real world.  Furniture shopping and home design are one of the best examples of this new capability and we’re bound to see a lot of action in this space in the coming months!

With all the enthusiasm around the launch of AR we thought it would be helpful to share our analysis of the first generation of AR and where it will be best applied as well as the limitations as it relates to shopping for the home.  

 

What we love about AR for home design & furniture shopping:

1. Shopping validation for single item or small vignettes: The top use case for AR in home furnishings will be to consider how single items and small vignettes look within a room.  It will be very helpful when you have an empty part of your room and you’re considering 1-3 items.  You will likely want to do a good amount of the searching and saving of items before moving into AR mode so you can make the best use of the time when you are standing and looking through the app (both battery life and your own patience may limit how much search and discovery you choose to do in the actual AR mode).  However once you have a variety of items you’d like to consider, moving to the AR view will give you an amazing way to get a sense of the size, look and feel of the item in your actual space.

2. 3D Presence: Both ARKit (iOS) and ARCore (Android) will give us a sense that the objects we are seeing through our screen are really in the room with us.  This is the biggest unlock of this generation of AR on mobile, it is the first time almost every consumer’s phone will have the ability to sense the planes in a room and therefore accurately place and scale items.  You can walk up to and around the objects just like they exist in the real world and even the lighting effects help to simulate the feeling that they are part of your current environment.  While the graphics will not be perfect (they will still have a bit of a game/cartoon feel) they will often be close enough to give you a sense of the shape and scale of an item you are considering.

3. Quick, easy, and on every smart phone: The reason this moment in time is so critical is that AR is will now be a regular feature available on (just about) every consumer’s phone.  For iPhones it will be 6s and later and for Android it will be initially on Pixel and Samsung’s S8.  This means that we are no longer limited to special devices or hardware for a realistic 3D viewing experience in our phone, with the click of a button anyone can move into an AR viewing experience.

 

The limitations of AR for home design and furniture shopping:

1. Best in empty rooms: If you have an empty room or an empty spot/wall AR will be perfect, however for anyone trying to swap out new furniture with existing items it will be a bit more challenging.  If you’re considering a new sofa in place of your current sofa you may have trouble positioning the 3D sofa on top of an existing item in the scene.  You’ll need to either move your sofa or deal with a slightly awkward experience.  The same will go for considering items that need to be positioned in or tightly around existing items, for example rugs or dining room chairs.  The current generation of AR does not know how to detect and work around existing items in the scene in a nuanced way, but rather thinks you would want to place the item on top of the item in the scene.

2. Difficult to use for full room or multi-item designs: While AR is great at detecting planes when you’re working within a limited area of a room it quickly becomes less accurate as you move through and attempt to place multiple items within a full room.  A combination of virtual items intersecting with real items, breaking the illusion, and drifting that can interfere with the accurate placement of larger objects will make it difficult to design a large multi-item room.  The more items you add and the more complex your scene becomes, the harder it will be to keep everything accurate and in place.  It’s going to be best used for considering 1-3 items at a time.

3. Not the right solution for optimizing layouts: This is probably not the feature you want to use if you’re still experimenting with the layout for your room.  It will be difficult to get a complete sense of all the items in the room from AR mode and you may not have a good sense for how close things are to one another without moving around and tweaking.  To experiment you will likely want to use a top down view and experiment from this perspective where you can easily move items around and determine the optimal layout and distance between objects.  Once you have a vision for your room, viewing specific items through AR in the place you are considering will be a great way to validate that you do in fact like the layout and having this item in this location.

4. Recommended Design or DIY Discovery: A key part of using AR effectively will be to use it when you are certain about the products you want to visualize.  If you are struggling to think about what to put in a room or how to pull it all together AR is not going to help.  It is a DIY experience and you’ll need to find the items you like and know exactly where you want to see them.  As we’ve seen at Modsy this is not always where a consumer will begin their journey.  Oftentimes people are feeling overwhelmed and intimidated trying to figure out what items will look good together, how they should be placed in the room, and how to accessorize and bring it all together.  This is not something AR will solve. Once you have a design concept, layout, and a list of the specific products you are considering, this will be the moment to use an AR feature to view these items for a final visual confirmation that this is the perfect piece for your room.

 

We believe that AR shopping experiences will help to transform the way we shop for our homes. It is not a perfect solution in and of itself just yet however.  Between drifting, battery life, plane detection and graphic quality, this first generation of AR will be used for very focused and specific use cases.  As the technology advances the adoption will advance as well, but will likely need to live alongside a larger home shopping and design experience.  The ideal app will include concept planning, inspiration, a complete cross-retailer catalog, tremendously simple UI, amazing search and filter capabilities, and strong recommendations based on your style, budget and room type.  This killer experience will forever transform the way we design our homes and AR will be a key feature enabling this transformation.

A major milestone and the starting line!

 

TeamPhoto

A major milestone and the starting line!

In February 2015 we set out with an ambitious dream, and today we are thrilled to announce that Modsy has officially emerged from beta to transform the way consumers shop for and design their homes.  

We have worked tirelessly, constantly testing with customers, pushing the limits on the product capabilities, expanding our incredible team, and continuously looking for ways to improve. And this release is just the beginning. We have several amazing things in the pipeline and cannot wait to continue this momentum.

Modsy is the solution we’ve all been searching for when it comes to designing our homes. It is not enough to put furniture online or make interior design more affordable – it’s time for a true technology-based transformation!

At each step we’ve seen a little glimmer of the magic that Modsy can create. We’ve seen the “wow” on someone’s face when she realizes that the image she sees is not a photograph. We’ve heard pure joy from a customer discovering a product he absolutely loves. And most importantly, we’ve seen customer after customer transform their homes into something they truly love.

Modsy is technology meets design at its very best!

  • First and foremost, we are building a product that works for a real person. No specialized hardware, software, or goggles required.
  • We are building a product that empowers you to lead the design of your own home.
  • We are building a product that relies on technology to do the heavy lifting. Reconstructing 3D room models, curating and suggesting products, creating optimal layouts, and more.
  • We are building a product that brings in the human touch where the impact is greatest. Providing creative inspiration and assisting in your design process only as necessary and as requested.

To reach this significant milestone it has taken the tremendous dedication of everyone here on the Modsy team and the support of our friends, family, investors, advisors, and customers. A product launch is more than just a moment in time – it is the culmination of countless hours and the determination to bring the impossible to life. Today we are taking a moment to celebrate and thank everyone who has been involved. And to recognize that we have accomplished so much, yet our journey has only just begun!


Modsy Founder Shanna Tellerman talks Startup Mindset, VCs and Sofas on Spirit of 608 Podcast

If you’re interested in – or in the process of – starting a business, get your note-taking tools ready and take a listen to our very own Founder and CEO, Shanna Tellerman in conversation with Lorraine Sanders on the Spirit of 608 podcast. There are some surprising gold nuggets of truth and insight here you don’t want to miss.

A unique, circular path to Modsy

Modsy isn’t Shanna’s first rodeo. In fact, it’s the result of a 360 degree adventure she’s taken from the company she started right out of college (Sim Ops Studios), to working on the corporate side (at Autodesk, which bought Sim Ops), to learning what goes on in the mind of venture capitalists (as an investor at Google Ventures), to starting another company, Modsy, with a wholly new perspective.

It’s about mindset

Shanna attributes the willingness and confidence to take on the challenges of starting a company partly to personality type and an unflinching optimism and partly to growing up in a family that took career risks. It was the norm for her to watch her parents work through hard business problems, and it instilled a confidence and resilience that has proven great asset.

“It’s really about continuously putting one foot in front of the other that makes a successful company. That’s hard to know if you’re diving into it for the first time. You’re probably second guessing yourself wondering ‘Is it supposed to be this hard?'”

Lessons from the VC side of the table

Stepping out of her comfort zone to work as an investor at Google Ventures gave Shanna some incredibly important insights into the funding game, and she’s eager to share what she’s learned:

VC funding is not right for every company. In fact, it doesn’t make sense for most companies. There’s a tiny bucket of companies, with a very specific profile, that will benefit from venture backing (Is your pencil ready? Listen to the podcast for the profile specifics).

Clear, concise communication is key. Even if your company fits the profile, you have to have everything pitch-perfect to become even a glimmer in the eye of a VC investor. Is the market opportunity timely? Is it over saturated or so new no one’s heard of it? Do you have a prototype or proof point to help the investor understand what you’re doing and how it will work?

Your team is as important as your product. Why you? Why this team? What’s your special sauce?

Make sure you’re up for the pain. Though the media makes the venture-backed startup world seem sexy and fun, the founders and teams building those companies are often under tremendous pressure, including outsized expectations for both speed and scale. While raising capital is often a tremendous area of stress and focus for any new business, Shanna strongly recommends that companies truly evaluate whether their business can, and should, stand that pressure. The alternative – not raising capital – and instead funding your business through customer revenue and a more steady rate of growth may not be such a bad thing.

Learn the art of negotiation. Shanna’s Lesson #1: “If you can understand the driver of the person that you’re negotiating against, what’s important to them, there’s often times a deal that is common ground, that makes everybody happy, that you can reach fairly quickly.”

Getting to Modsy

While her instincts, background and work experience taught Shanna to recognize good ideas and make them happen, it was an event in her personal life that presented the opportunity. Actually, it wasn’t an event, it was a sofa.

“I’ve never cried over anything I’ve ever bought in my life except for furniture. And I have now, multiple times, sat on the floor crying because things really didn’t work!”

While pondering why in the world she would be crying over a sofa, she zeroed in on the idea for her next company. People are emotional about our their homes. It’s is supposed to be a place that feels beautiful and comforting, not frustrating and stressful, and she knew her miserable experience was not uncommon. “I wanted to take a lot of the pain out of the way, and visualization – seeing – is one of the best steps toward that,” Shanna says.

As she barely put a toe in the water of talking about her idea, she was routinely interrupted by people desperate to share their home design nightmares and she thought, “there is something HUGE under the surface and people are very frustrated and they are looking for outlets to talk about it and looking for a solution to solve it.'”

Flash forward to today, and Modsy – a company that gives consumers confidence to purchase home decor by first seeing it within the context of their own homes – is a fact. All the roads Shanna has taken, all the inspirational people she’s met, successes and failures she’s had and skills she’s learned have led her to this point. She says, “This is the company that I was always supposed to start.”


Take a listen. Shanna and Lorraine’s conversation is fun and inspiring. You’ll understand that while what we’re doing at Modsy is a team effort, Shanna’s essence and energy is our compass and fuel, and the heart of our company.

modsy logo