Playing Favorites: What Modsy Designer Brando’s Loving Now

Come peek behind-the-scenes in our ‘Playing Favorites’ series and meet some of the Modsy designers who help homeowners reimagine their spaces each month.  

Splitting his time between Brooklyn, New York, and his native Arizona, Modsy designer Brando is an urbanite at heart with an eclectic sense of style. He has a knack for combining a mix of styles in his Modsy design plans for homeowners, which also often include lots of fun accents, unique furniture arrangements and lots of plants. The result are spaces that are anything but ordinary. To find out a little more about Brando, read on for our rapid-fire Q&A with him.

What’s your Modsy style?

Urban Collector

Where do you get your design inspiration?

“Insects and sea life. In college, I used the shapes of insect carapaces and seashells as inspiration for a few handbags and jewelry pieces. One of my tattoos is of a section cut of a conch shell.”

What’s one interior design rule you always break?

“I’ve always disagreed with the ‘rule’ of not mixing styles, and that’s probably one of my favorite things about Modsy! It’s so much fun being able to mix two very different styles and be able to create something entirely unique. My cousin came to me the other day and asked me to help her with her house. Her and her husband have such different styles and they couldn’t figure out how to both be happy. I just sent her to Modsy!”

Favorite place you’ve traveled to or want to visit?

“I’ve been to India twice to visit my dad’s side of the family, but I was so young that I wasn’t able to fully appreciate the culture. Now that I’m older I’d love to go back and experience it in an entirely different light.”

What’s the last book you read?

“Call Me By Your Name”

Cats or dogs? Explain yourself.

“Dogs! One time I saw a woman walking five Pomeranians at once, and they were all different shades of black and grey. Ever since then it has been a dream of mine to have an ombre gradient of dogs. Also, I’m allergic to cats.”

Current obsession?

“I’m obsessed with plants right now, which I’m sure any of my Modsy customers have noticed. Maybe it’s because I grew up in the desert and then moved to a city, but I feel that I can never have enough plants!”

Check out more 3D rooms by our stylists!

resolution bedroom

How Good Design Can Help You Keep Your New Year’s Resolution

ResolutionIn case you missed it 80% of people give up on their New Year’s Resolution by February. Why? Because change is really, really hard. Once the glitter is swept up and the optimism of a new year has faded, it’s easy to slip back into old, unhealthy habits.

This is because habits can be incredibly hard to break, especially when you live in an environment that reinforces them.

So what’s the best way to make a resolution stick? Research tells us that it might be as simple as making a few changes to your home.

To help you stay on track for your 2018 goals, we plucked four of the nine most-popular resolutions (sorry diet and exercise, we still haven’t cracked the code on you) and took a look at how good design can help make or break them.

Read on to learn how a few changes to your home can help you achieve your New Year’s resolutions.

resolution bedroomResolution #1: Get More Sleep

You don’t need us to tell you how important a good night’s sleep is to your health. And while we all know catching your 8 hours of Z’s is super important, it can be hard for many of us to actually make that happen.

Set yourself up for success with a bedroom that makes you want to go to bed early. We know life is busy and stressful, but that makes it all the more important to have a dedicated space for you to relax and unwind in. A well-designed bedroom can help motivate you to carve out space to take care of yourself, and make sleep a priority.

Try This:

  • Find the right spot: Where you place your bed can have a huge impact on the quality of your sleep. Consider where the sources of natural light are in your bedroom and where your bed is in relation to things like doors and walkways. Bedroom Feng Shui principles suggest that you avoid placing your bed directly in line with the door and, if possible, try and place your headboard against a solid wall. Ultimately what matters most is that you find the layout that is most comfortable for you. If you need help, Modsy can show you optimal layouts for your space in a 3D model of your room.
  • Keep it climatized: Outfitting your bedroom to keep you comfortable is super important. If you run cold, consider adding extra blankets and fluffy pillows to your bed. If you run hot, look for sheets that will help keep you cool at night.
  • Ban clutter: There’s nothing like a big pile of dirty laundry staring you in the face to make going to bed and waking up less relaxing. Kick clutter out by designing a bedroom with ample storage. When everything has a place, keeping your bedroom tidy will be much easier.
  • Park your screens: We all know it’s good sleep hygiene to put down our screens at least 30 minutes before going to bed. Bake this habit into your bedtime routine by carving out a designated place to park your electronics so they don’t detract from a good night’s rest.

If getting more sleep is your 2018 resolution, a well-designed bedroom could be the secret sauce that helps you turn your resolution into a reality.

resolution dining roomResolution #2 and #3: Save More Money or Eat Healthier

Two resolutions that always top the list are saving more money and eating healthier. One of the best ways to achieve both of these resolutions is to eat more meals at home.

But eating at home requires time, effort, and planning, so it’s no wonder that many of us opt to dine out instead. Our favorite trick? Upgrade your dining room to a Pinterest-worthy place you’ll want to gather with friends and family in for every meal.

Try This:

  • Find the right (number of) chairs: The first ingredient of any great dining room is comfortable seating. Find chairs that not only speak to your style, but are comfortable enough that people won’t think twice about lingering for another course or bottle of wine. We love leather because it’s easy to clean. Don’t worry if all your chairs don’t match – embrace a more eclectic look as you add chairs to your space over time.
  • Set the mood: What’s the one thing trendy restaurants have in common? Ambience! An experience involving all your senses, striking the right mood with your lighting is key to a great dining space. Opt for a pendant that can be dimmed or add an extra table lamp to your credenza. And don’t forget to light a candle or two (or a dozen) to add that final touch.
  • Incorporate storage: If you’re lucky enough to have a separate dining room in your home, take full advantage of the space by incorporating a credenza or buffet for extra storage. This can be a great place to stash excess kitchen equipment (or any clutter you just don’t have room for), and you can dress it up as a decorative focal point during dinner parties.
  • Make a statement: Another great thing about dining rooms is that they are a great place to take an interior design risk. You likely won’t want to change up your dining room decor frequently, making it the perfect place to try a statement wallpaper or bold chandelier. Not to mention, this will also give it that one-of-a kind WOW factor that guests won’t be able to stop ogling over.

Research has shown that there are substantial benefits to eating at home. Not only does cooking your own meals save you money (as opposed to frequently dining out) it also is a much healthier alternative. Give yourself the dining room you deserve to help you break the habit of eating out, and knock two resolutions out of the park.

resolution living roomResolution #4: Spend More Time with Friends and Family

Nurturing our relationships with those we love is a super important part of being a happy, healthy human. If spending more time with loved ones is at the top of your 2018 to-do list, design might be of some help to you too.

Upgrade your living room to a space people want to hang out in.

Try this:

  • Keep it low-maintenance: Unless you’re someone who doesn’t mind putting a lot of energy into caring for your furniture, opt for low-maintenance materials in your family living space. This room, if done right, will often be full of people and even pets, so you’ll relax easier if you know it can withstand a good amount of wear and tear.
  • Include ample seating: A sofa big enough for the whole family is always a good place to start. If you’re tight on space try incorporating flexible seating options, like poufs or a coffee table that doubles as an ottoman. Ensure everyone has a comfortable place to sit and relax, and watch your living become the designated hangout space.
  • Find the right layout: Think about the ways you enjoy spending time with loved ones and then optimize your living space to make that happen. Does your family love to play board games? Opt for a large coffee table and a layout that puts everyone in reach. Loving hosting friends to watch Sunday night football games? Be sure your sofa is oriented so that everyone can see – no one wants to crane their neck to get a glimpse of the action.
  • Carve out designated areas: A great way to wrangle a busy family together is to make sure there is a dedicated space for all their activities in your family room. Try incorporating a study spot or play area for the kids, or reserve a reading nook by the fireplace for parents to relax (close to the action, but not too close).

A living room that is welcoming and well-designed might be the best way to encourage your family and friends to gather and spend more quality time together this year.


Ready to revive your resolution?

Use Code: REVIVE15 for 15% your Modsy design package


Modsy team

Announcing Our Series B Funding!

Modsy team

2017 has been quite an incredible year for our growing team at Modsy! Since we launched in September 2016, we’ve more than doubled in size, created breakthrough patent pending technology, launched amazing partnerships and retail integrations, worked with thousands of customers and continued to take a technology first approach to this rapidly changing industry.

That’s not all, today we’ve reached another huge milestone and we are thrilled to announce that we have raised a $23 million Series B!! This new round of funding was led by Advance Venture Partners (AVP), and included participation from NBCUniversal Cable Entertainment, Comcast Ventures and existing investors including Norwest Venture Partners, Birchmere Ventures, Ame Cloud Ventures, BBG Ventures, and GV.

From the very beginning, Modsy has been leading the charge to transform home design through the use of powerful 3D graphics and visualization technology. We’re obsessed with eliminating the frustration that comes with guessing how furniture and decor will look inside a home and we’re on a mission empower everyone to transform the spaces they inhabit into spaces they truly love.

We’ve been fortunate that the transformative consumer experience we’ve been providing to our customers has also struck a chord with incredible brand partners. This year alone we had the fantastic experience of partnering up with Bravo Media’s home makeover TV series, Cyrus vs. Cyrus to provide on-screen 3D visualizations of design concepts as part of our ongoing media partnership with NBCUniversal Cable Entertainment. We also launched initial retail pilots, integrating into the design services for notable retailers such as Crate and Barrel and West Elm.

With this new round of funding we’re ready to accelerate the impact we’re having on the market – from delivering new product features to deepening our integrations and partnerships with media and retail brands – this next phase for Modsy will be game changing.

And most of all, we want to thank our customers. You have made every step of the Modsy journey worthwhile and you are the reason we wake up every day excited to come to work! We  wouldn’t be where we are today without you. You have inspired us with your beautiful spaces, helped us innovate with your ideas and feedback, and you have helped us realize that this is absolutely just the beginning of the Modsy story!!

With tremendous gratitude and thanks,


PS. Read on below to see what several of our investors and partners had to say about our Series B!

“Modsy offers the kind of attainable aspirational lifestyle that fits seamlessly with our content and audiences. Modsy is redefining home design and ecommerce with a fresh, innovative and turnkey approach which makes for an ideal transactional business that we can integrate into our programming in a way that delivers a real service to our viewers. We look forward to building on our partnership to help accelerate their growth.” – Dave Howe, President, Strategy and Commercial Growth, NBCUniversal Cable Entertainment

“Modsy is fundamentally changing the home design and shopping experience. Many consumers have a hard time buying for their homes, but Modsy’s 3D visualization and personalized styling give its customers the confidence to purchase and create a beautiful space. The market potential for a company that sits at the intersection of art, design, media and retail is huge, and AVP looks forward to supporting Modsy’s mission to revolutionize the industry.” – Courtney Robinson, Partner, Advanced Venture Partners.

“Modsy has a proven track record of success in reshaping the home design industry with 3D technology, and has already positively impacted how consumers interact with furniture and home retailers. Norwest Venture Partners has a long history with Modsy, having led their Series A in 2016, and with this new round we’re excited to see Shanna Tellerman and her team continue to innovate in the space, using technology to find new ways to solve the inherent problems with furniture shopping and decorating.” – Jeff Crowe, Managing Partner, Norwest Venture Partners

Gift Guide

The Modsy 2017 Holiday Gift Guide – The Gift For Everyone on Your List

Modsy Gift Guide

If you’re like us, the holidays lurking just around the corner have you feeling more stressed than jolly. Finding the perfect thing for that special someone (or everyone) on your list can be overwhelming. But it doesn’t have to be.

Sleigh the gift exchange this year with the gift of a happy home. Because merry homes make merry people.

The perfect gift for…

Modsy Gift Guide

Have a friend who thinks home design and says “who has time for that?” If so, you’ve found the perfect gift. The easiest and fastest way to design their home, they’ll go from blank slate to beautiful space in no time.

For the “Busy Bee” we suggest the Modsy Standard $69 Package.


Modsy Gift Guide

Have a friend who moved into a new place but is still living out of boxes, even months later? Help them finally bite the bullet and turn their new house into a home.

For the “Friend Who Just Moved” we suggest the Modsy Standard $69 Package.


Modsy Gift Guide

For your friends with kids, give the whole family the gift of a little help creating the perfect nursery or “big kid” room of their little one’s dreams. It’s a surefire way to become the life of the slumber party!

For the “Family With the Cutest Kids” we suggest the Modsy Standard $69 Package.


Modsy Gift Guide

For that friend whose expertly-curated Pinterest boards are still waiting to be brought to life. Help them turn that inspiration into action and create the home they’ve always wanted.

For the “Pinterest-Obsessed Friend” we suggest the Modsy Standard $69 Package.


Modsy Gift Guide

Know a couple who, when it comes to designing their home, just can’t agree? One says modern, the other declares rustic. Help them marry their styles this season and design a home they both love.

For the “Couple With Opposite Styles” we suggest the Modsy Plus $199 Package.

Modsy Gift Guide

New year, new you – tackle 2018 in style! If you, or someone you love, is resolving to finally buy some furniture, give the gift of home design help! Like that friend who drags you to the gym, it’s the perfect gift to help you start and make sure you finish.

For the “New Year Resolver” we suggest the Modsy Plus $199 Package.


Ready to get your gift on?

The AR Revolution is Here, and It’s the Future We Imagined at Modsy!

A breakdown of one of AR’s most practical use cases today, furniture shopping



At Modsy we could not be more excited about roll out of Augmented Reality (AR) through ARKit on iOS devices and ARCore on Android devices.  This is just the start of the full unlock of visualization as a part of home design and furniture shopping, something we have long believed will transform the way we all shop for our homes.  AR as a feature will be as fundamental to the next generation of mobile applications as geolocation was to early mobile apps.  There will be very few products that do not in some way take advantage of this feature, overlaying valuable data and visuals positioned through the camera as if they were in the real world.  Furniture shopping and home design are one of the best examples of this new capability and we’re bound to see a lot of action in this space in the coming months!

With all the enthusiasm around the launch of AR we thought it would be helpful to share our analysis of the first generation of AR and where it will be best applied as well as the limitations as it relates to shopping for the home.  


What we love about AR for home design & furniture shopping:

1. Shopping validation for single item or small vignettes: The top use case for AR in home furnishings will be to consider how single items and small vignettes look within a room.  It will be very helpful when you have an empty part of your room and you’re considering 1-3 items.  You will likely want to do a good amount of the searching and saving of items before moving into AR mode so you can make the best use of the time when you are standing and looking through the app (both battery life and your own patience may limit how much search and discovery you choose to do in the actual AR mode).  However once you have a variety of items you’d like to consider, moving to the AR view will give you an amazing way to get a sense of the size, look and feel of the item in your actual space.

2. 3D Presence: Both ARKit (iOS) and ARCore (Android) will give us a sense that the objects we are seeing through our screen are really in the room with us.  This is the biggest unlock of this generation of AR on mobile, it is the first time almost every consumer’s phone will have the ability to sense the planes in a room and therefore accurately place and scale items.  You can walk up to and around the objects just like they exist in the real world and even the lighting effects help to simulate the feeling that they are part of your current environment.  While the graphics will not be perfect (they will still have a bit of a game/cartoon feel) they will often be close enough to give you a sense of the shape and scale of an item you are considering.

3. Quick, easy, and on every smart phone: The reason this moment in time is so critical is that AR is will now be a regular feature available on (just about) every consumer’s phone.  For iPhones it will be 6s and later and for Android it will be initially on Pixel and Samsung’s S8.  This means that we are no longer limited to special devices or hardware for a realistic 3D viewing experience in our phone, with the click of a button anyone can move into an AR viewing experience.


The limitations of AR for home design and furniture shopping:

1. Best in empty rooms: If you have an empty room or an empty spot/wall AR will be perfect, however for anyone trying to swap out new furniture with existing items it will be a bit more challenging.  If you’re considering a new sofa in place of your current sofa you may have trouble positioning the 3D sofa on top of an existing item in the scene.  You’ll need to either move your sofa or deal with a slightly awkward experience.  The same will go for considering items that need to be positioned in or tightly around existing items, for example rugs or dining room chairs.  The current generation of AR does not know how to detect and work around existing items in the scene in a nuanced way, but rather thinks you would want to place the item on top of the item in the scene.

2. Difficult to use for full room or multi-item designs: While AR is great at detecting planes when you’re working within a limited area of a room it quickly becomes less accurate as you move through and attempt to place multiple items within a full room.  A combination of virtual items intersecting with real items, breaking the illusion, and drifting that can interfere with the accurate placement of larger objects will make it difficult to design a large multi-item room.  The more items you add and the more complex your scene becomes, the harder it will be to keep everything accurate and in place.  It’s going to be best used for considering 1-3 items at a time.

3. Not the right solution for optimizing layouts: This is probably not the feature you want to use if you’re still experimenting with the layout for your room.  It will be difficult to get a complete sense of all the items in the room from AR mode and you may not have a good sense for how close things are to one another without moving around and tweaking.  To experiment you will likely want to use a top down view and experiment from this perspective where you can easily move items around and determine the optimal layout and distance between objects.  Once you have a vision for your room, viewing specific items through AR in the place you are considering will be a great way to validate that you do in fact like the layout and having this item in this location.

4. Recommended Design or DIY Discovery: A key part of using AR effectively will be to use it when you are certain about the products you want to visualize.  If you are struggling to think about what to put in a room or how to pull it all together AR is not going to help.  It is a DIY experience and you’ll need to find the items you like and know exactly where you want to see them.  As we’ve seen at Modsy this is not always where a consumer will begin their journey.  Oftentimes people are feeling overwhelmed and intimidated trying to figure out what items will look good together, how they should be placed in the room, and how to accessorize and bring it all together.  This is not something AR will solve. Once you have a design concept, layout, and a list of the specific products you are considering, this will be the moment to use an AR feature to view these items for a final visual confirmation that this is the perfect piece for your room.


We believe that AR shopping experiences will help to transform the way we shop for our homes. It is not a perfect solution in and of itself just yet however.  Between drifting, battery life, plane detection and graphic quality, this first generation of AR will be used for very focused and specific use cases.  As the technology advances the adoption will advance as well, but will likely need to live alongside a larger home shopping and design experience.  The ideal app will include concept planning, inspiration, a complete cross-retailer catalog, tremendously simple UI, amazing search and filter capabilities, and strong recommendations based on your style, budget and room type.  This killer experience will forever transform the way we design our homes and AR will be a key feature enabling this transformation.

Modsy Redesigns Real Housewives of New York Star, Sonja Morgan’s Townhouse

It’s Sonja Morgan’s (second) living room and she’ll redesign it five ways if she wants to.

During the season finale of the Real Housewives of New York, Modsy virtually redesigned Sonja Morgan’s Manhattan townhouse five ways.


Design 1: Classic Eclectic
Design 1: Classic Eclectic
Design 2: Eclectic Minimal
Design 2: Eclectic Minimal
Design 3: Industrial Drama
Design 3: Industrial Drama
Design 4: Boho Beach House
Design 4: Boho Beach House
Design 5: Minimal Take on Hollywood Glam
Design 5: Minimal Take on Hollywood Glam


Ready to “revamp and revitalize” her formal living room, Modsy got to work transforming Sonja’s space into five completely different designs. Starting from scratch, we created an exact 3D model of her space, from the ornate fireplace to the fabulous de Gournay wallpaper.

Tour the five looks below!


Design 1: An eclectic take on a classic look

Sonja’s yellow de Gournay wallpaper takes center stage in this design. Paired with classic motifs and pieces with traditional shapes, this design is an eclectic take on a classic aesthetic.

The yellow wallpaper adorned with tropical fauna creates the perfect backdrop for chinoiserie accents, such as the bamboo motifs that harken back to classical European interior design. The marbled wool rug washes the space with a layer of chic sophistication, which keeps the design feeling fresh and modern.

We love this look because it mixes colorful and classic elements together for a look that is both fresh and timeless.


Design 2: Minimal Chic with a Modern Edge

Black, white, and wood? Yes please! In our second redesign we stripped the wallpaper and painted the room all in white for a less is more take on Sonja’s space. This design takes her living room to new graphic heights with over-sized prints paired with understated, geometric furnishings.

Layers of geometric forms, raw materials, and modernist silhouettes create a space that celebrates minimalism with an edge.

We love this look for anyone who loves a refined and minimal look but still craves a healthy serving of drama on the side.


Design 3: An Industrial Lounge with a feminine twist

This look might be more dramatic than all 9 seasons of the Real Housewives combined. Oxblood leather panels adorn the walls, transforming the room into an intimate enclosure that evokes a 1950s smoking lounge vibe. The iconic Barcelona lounge chair creates a modernist focal point while the velvet chesterfield sofa seems like the perfect place to drape oneself with a martini.

We love this moody design because it serves up an industrial look with a decidedly feminine edge.


Design 4: A Bohemian Hampton Beach House

Easy and breezy, this design takes an eclectic approach to a Hamptons beach house look. We love the combination of natural materials with the classic formal architecture, and the traditional pieces paired with more eclectic accents.

This take on Sonja’s living room is polished but still approachable and on-trend. We love it for anyone who wants a space that looks formal but feels comfortable.


Design 5: A Minimalist take on Hollywood Glam

Sitting at the crossroads between luxury and minimalism, Sonja’s final living room look is a modern take on old school glam. Minimal ornamentation, this space is all about color, texture, and form.

The design flaunts a teal paint job paired with a teal sofa, along with black and white checkered marble floors for an extra pop of drama. A pair of pink velvet chairs inspired the abstract, grassy pink mural on the back wall.

One of our favorites, this design is saturated in color and is the look for anyone who loves Hollywood glam without the extra frills.


You don’t have to be a real housewife to have your home virtually redesigned. Start your own project with Modsy and watch your room transform without lifting a finger!

A major milestone and the starting line!



A major milestone and the starting line!

In February 2015 we set out with an ambitious dream, and today we are thrilled to announce that Modsy has officially emerged from beta to transform the way consumers shop for and design their homes.  

We have worked tirelessly, constantly testing with customers, pushing the limits on the product capabilities, expanding our incredible team, and continuously looking for ways to improve. And this release is just the beginning. We have several amazing things in the pipeline and cannot wait to continue this momentum.

Modsy is the solution we’ve all been searching for when it comes to designing our homes. It is not enough to put furniture online or make interior design more affordable – it’s time for a true technology-based transformation!

At each step we’ve seen a little glimmer of the magic that Modsy can create. We’ve seen the “wow” on someone’s face when she realizes that the image she sees is not a photograph. We’ve heard pure joy from a customer discovering a product he absolutely loves. And most importantly, we’ve seen customer after customer transform their homes into something they truly love.

Modsy is technology meets design at its very best!

  • First and foremost, we are building a product that works for a real person. No specialized hardware, software, or goggles required.
  • We are building a product that empowers you to lead the design of your own home.
  • We are building a product that relies on technology to do the heavy lifting. Reconstructing 3D room models, curating and suggesting products, creating optimal layouts, and more.
  • We are building a product that brings in the human touch where the impact is greatest. Providing creative inspiration and assisting in your design process only as necessary and as requested.

To reach this significant milestone it has taken the tremendous dedication of everyone here on the Modsy team and the support of our friends, family, investors, advisors, and customers. A product launch is more than just a moment in time – it is the culmination of countless hours and the determination to bring the impossible to life. Today we are taking a moment to celebrate and thank everyone who has been involved. And to recognize that we have accomplished so much, yet our journey has only just begun!

New Feature: Replace Products in Your Existing Designs

Imagine a world where you could have the utmost confidence that the piece of furniture you’ve been eying will actually look great in your own space. You know it will fit, you know how it should be laid out, and you know how it looks with other pieces already in your room. The best part? You don’t actually have to buy it to know all of this!

Today at Modsy we’re making that world possible. We rolled out a big new feature in our beta that we’re excited to tell you more about. (Drumroll please….)

As a Modsy member, you now have the ability to automagically(!) replace products in your existing room designs with alternatives of your choosing.

Why is this exciting for you? A few reasons:

You choose what you like.

Not totally in love with the sofa, or the rug, or the artwork we put in your initial designs? No problem. Scroll through our alternative products and select the one you love.

See it in your own space.

No need to rely on just your imagination anymore. Once you’ve selected alternative products for your design, we will develop additional photo-realistic images that allow you to literally “see it to believe it.”

Don’t stop until you’ve found “the one.”

Why settle? Try on new furniture until you’ve found that perfect piece you’ve been looking for.

How it works:

1. If you already have a Modsy Studio*, log in to it. (If you don’t, sign up asap!)  🙂

2. Access the Replace feature through the “Replace” button on the main toolbar…

Screen Shot 2016-06-23 at 2.51.28 PM or on any of the Product Detail Pages:Screen Shot 2016-06-23 at 2.51.14 PM

3. Select the product you’d like to swap out and then select the alternative product you’d like to take its place.

4. Continue selecting existing products and alternative products until you’ve made all the replacements you’d like to see. **Note – you can replace 1 to all of the products in the design if you’d like!

5. Click “Review” to see the list of products in the new design.

Screen Shot 2016-06-24 at 1.49.07 PM

6. After you click “Submit Redesign”, you’ll see a ‘pending’ design in your design bar:

Screen Shot 2016-06-23 at 3.25.06 PM

That’s it! In 2 business days you’ll receive your new designs with the products of your choosing incorporated!

What’s coming next:

Right now, after you click “submit”, it takes about 2 business days to receive your new design. While we know this isn’t ideal, we are still unbelievably excited about it – this is some incredibly cutting edge technology we’re building over here!

The reasons behind a 2-day lag are quite technical, but the gist of it lies in the fact that “rendering” these photo-realistic images takes a bit of computational time. That being said, we’re hard at work improving the back-end technology to make this replace feature as close to real-time as possible. This is just our first step to get there!

Interested in trying out this new feature for yourself? If you’re a member, simply log in to your existing Modsy Studio and get started!* And if you’re not yet a member, head to and sign up to start redesigning your own space today!

*If you have an older version of the Modsy Studio, please email and we’ll update your old Lookbook so you can try out this new feature asap!

Modsy Founder Shanna Tellerman talks Startup Mindset, VCs and Sofas on Spirit of 608 Podcast

If you’re interested in – or in the process of – starting a business, get your note-taking tools ready and take a listen to our very own Founder and CEO, Shanna Tellerman in conversation with Lorraine Sanders on the Spirit of 608 podcast. There are some surprising gold nuggets of truth and insight here you don’t want to miss.

A unique, circular path to Modsy

Modsy isn’t Shanna’s first rodeo. In fact, it’s the result of a 360 degree adventure she’s taken from the company she started right out of college (Sim Ops Studios), to working on the corporate side (at Autodesk, which bought Sim Ops), to learning what goes on in the mind of venture capitalists (as an investor at Google Ventures), to starting another company, Modsy, with a wholly new perspective.

It’s about mindset

Shanna attributes the willingness and confidence to take on the challenges of starting a company partly to personality type and an unflinching optimism and partly to growing up in a family that took career risks. It was the norm for her to watch her parents work through hard business problems, and it instilled a confidence and resilience that has proven great asset.

“It’s really about continuously putting one foot in front of the other that makes a successful company. That’s hard to know if you’re diving into it for the first time. You’re probably second guessing yourself wondering ‘Is it supposed to be this hard?'”

Lessons from the VC side of the table

Stepping out of her comfort zone to work as an investor at Google Ventures gave Shanna some incredibly important insights into the funding game, and she’s eager to share what she’s learned:

VC funding is not right for every company. In fact, it doesn’t make sense for most companies. There’s a tiny bucket of companies, with a very specific profile, that will benefit from venture backing (Is your pencil ready? Listen to the podcast for the profile specifics).

Clear, concise communication is key. Even if your company fits the profile, you have to have everything pitch-perfect to become even a glimmer in the eye of a VC investor. Is the market opportunity timely? Is it over saturated or so new no one’s heard of it? Do you have a prototype or proof point to help the investor understand what you’re doing and how it will work?

Your team is as important as your product. Why you? Why this team? What’s your special sauce?

Make sure you’re up for the pain. Though the media makes the venture-backed startup world seem sexy and fun, the founders and teams building those companies are often under tremendous pressure, including outsized expectations for both speed and scale. While raising capital is often a tremendous area of stress and focus for any new business, Shanna strongly recommends that companies truly evaluate whether their business can, and should, stand that pressure. The alternative – not raising capital – and instead funding your business through customer revenue and a more steady rate of growth may not be such a bad thing.

Learn the art of negotiation. Shanna’s Lesson #1: “If you can understand the driver of the person that you’re negotiating against, what’s important to them, there’s often times a deal that is common ground, that makes everybody happy, that you can reach fairly quickly.”

Getting to Modsy

While her instincts, background and work experience taught Shanna to recognize good ideas and make them happen, it was an event in her personal life that presented the opportunity. Actually, it wasn’t an event, it was a sofa.

“I’ve never cried over anything I’ve ever bought in my life except for furniture. And I have now, multiple times, sat on the floor crying because things really didn’t work!”

While pondering why in the world she would be crying over a sofa, she zeroed in on the idea for her next company. People are emotional about our their homes. It’s is supposed to be a place that feels beautiful and comforting, not frustrating and stressful, and she knew her miserable experience was not uncommon. “I wanted to take a lot of the pain out of the way, and visualization – seeing – is one of the best steps toward that,” Shanna says.

As she barely put a toe in the water of talking about her idea, she was routinely interrupted by people desperate to share their home design nightmares and she thought, “there is something HUGE under the surface and people are very frustrated and they are looking for outlets to talk about it and looking for a solution to solve it.'”

Flash forward to today, and Modsy – a company that gives consumers confidence to purchase home decor by first seeing it within the context of their own homes – is a fact. All the roads Shanna has taken, all the inspirational people she’s met, successes and failures she’s had and skills she’s learned have led her to this point. She says, “This is the company that I was always supposed to start.”

Take a listen. Shanna and Lorraine’s conversation is fun and inspiring. You’ll understand that while what we’re doing at Modsy is a team effort, Shanna’s essence and energy is our compass and fuel, and the heart of our company.

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A Milestone & So Much To Celebrate!

Modsy Before & After

It’s hard to believe it’s been only eleven short months since the start of Modsy.  Our mission from day one has been improve the way consumers design and shop for their homes by allowing them to see furniture and accessories in the context of their very own homes.  2015 was an exceptional year at Modsy and it’s hard to believe how fast it all came together.  In the blink of an eye we’ve built the company, the team, the product and a fast growing customer base!  We have so much to be thankful for and so many people to thank for contributing to this success.

Today, we are proud to announce the closing of $8M in Series A funding, led by Norwest Venture Partners.  We feel so incredibly lucky to have arrived at this major milestone for the company and even more so, we feel privileged to have the opportunity to work with the talented team at Norwest.  We truly value having a partner that is so aligned with our vision for the future of Modsy and that has been such a fantastic supporter since day one.

We’ve reached this milestone because of the unwavering support and encouragement of investors, partners, friends and believers of every kind.   It has allowed us to hire the incredibly talented and dedicated team of people and to continue on our mission to bring the vision for Modsy to life.

This financing will help us accelerate the company’s trajectory in several key ways.
Recruiting – we will continue to recruit and hire the most talented graphics engineers, 3D artists and designers from across the industry.
Product – we are laser focused on making the most incredible customer experience possible and transforming the way people shop for the home.
Partners – we will be expanding our partnerships in several key areas include retailer partners, real estate and media/content.

We are so appreciative of the people that have been a part of our journey from the very beginning.  Thank you so much to our amazing investors who include Norwest Venture Partners, Metamorphic Ventures, Birchmere Ventures, Susa Ventures, Ame Cloud Ventures, Google Ventures, BBG Ventures, Astia Angels, Ammunition, and individual angels including Susan Feldman (Co-founder of One Kings Lane), Eoin Harrington (SVP, Restoration Hardware), Heather Reisman (CEO of Indigo), Timur Yumusaklar (CEO of Schumacher), Joanne Wilson, Cindy Padnos, Nancy Pfund, Pascal Levensohn, and several more amazing individuals.

We invite you to join the Modsy insider community here, we are in a private beta and will continue to invite customers in on a rolling basis.   Here is a fun video preview of Modsy!

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A Year of Innovation is Ending, But It’s Just the Beginning

There is a revolution happening in the industry of home inspiration and decor. New tools and services are turning an old process on its ear, and while it didn’t all start in 2015, it sure seemed to reach a new momentum this year.

While we have been busy at work solving a tremendous obstacle around home visualization, we wanted to share some of the other categories impacting the consumers’ home that we’ve been excited to follow here at Modsy.

DIY Inspiration

Pinterest & Houzz are the go to sources today for home design inspiration online. Some of the newest features to emerge in the inspiration category include visual search, shop-able pins, mark-up tools and algorithmic product matching. This category is an important first part of a consumer’s journey. It aids tremendously in the discovery phase but has often struggled to close the sale given a large volume of hard to identify products buried in user-generated content.

Design Services

Crowd-sourced interior design and online interior design as a service has made a traditionally offline service available to audiences online. This is a fantastic resource for those consumers with large scale projects or in need of a professional service provider for design advice.

Next Gen Furniture Retailers

The consumer in search of a more customizable sofa, the perfect vintage piece or a affordable secondhand item for their home now has more options than ever. There are an assortment of emerging online first furniture retailers providing ever more options and selections to the savvy modern shopper. These new players are wisely tying together the online, mobile and offline shopping experiences for their customers.

The Modsy Opportunity – Seeing It Come To Life

Despite all the innovation in the industry, there is still an important universal pain point that hasn’t been addressed: a way to see design ideas in the context of your own home. This is the need we are addressing at Modsy, and we have made it our mission to solve this massive problem for consumers.

By creating photographic virtual renderings of your room, designed with custom collections you tailor to your taste, we allow you to see how a new design will look in the context of your actual home. No guessing, no questions about dimensions, scale or combinations of pieces. You see your redesigned room virtually. Then you create it in reality.

We can’t wait for 2016 and the continued innovations it will bring to homes everywhere.  We are especially excited about bringing the capabilities of Modsy to a bigger and broader audience. We truly believe that the way you shop and design your home is about to change!!

Modsy beta customer quotes

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Introducing Modsy

When it comes to designing your home, inspiration is the easy part. We’ve all spent countless hours browsing through boards, flipping through magazines and walking through stores to gather ideas. This is fun at first, but can quickly turn frustrating as we try to translate inspiration into reality.

Today we are proud to announce our new company, Modsy.  What if you could see inspirational ideas, designs, and decor all within the context of your own home?


Visualizing design possibilities for a space is one of the largest challenges when it comes to buying home furnishings. The problem space is tremendous. Each year in the US alone, 40M people move to new homes and $300B+ is spent on home improvement projects.  The US home furnishings business is a $200B+ industry in the midst of massive change as consumers transition to online and mobile. Eight out of 10 consumers have bought home furnishings online, which only increases the need to “see” and “understand” how these products will look in context.  At Modsy, we believe that in the very near future we will all shop online from beautiful and inspiring catalogues of our very own homes.

To date, the attempts to solve this problem have fallen flat. 2D and 3D room planning tools on the market today simply require too much work from the consumer. AR and VR experiences look more like video games where the graphics lose the inspirational and aspirational qualities that are so critical to home design. We could not find a single product in the market that was built with the end consumer in mind and delivered upon the true promise of photorealistic graphics.


Here is a quick tour of how Modsy works:

The Modsy Team


The idea for Modsy was sparked by a lifelong passion for the intersection of design and technology – and for the potential of what is possible at that magical crossroads. Founder Shanna Tellerman has a long history in 3D graphics, balanced by an equal love for art and design. In early 2015, the Modsy Team began to take shape and has since grown into a unique combination of devoted and talented artists, engineers, designers and creators of many stripes. Together, they are turning the Modsy vision into reality.


We are extremely lucky to have had a group of true believers alongside our company from day one.  Our investors include Norwest Venture Partners, Metamorphic Ventures, Birchmere Ventures, Ame Cloud Ventures, Google Ventures, BBG Ventures, Astia Angels, Ammunition, and individual angels including Susan Feldman (Co-founder of One Kings Lane), Eoin Harrington (SVP, Restoration Hardware), Heather Reisman (CEO of Indigo), Timur Yumusaklar (CEO of Schumacher), Joanne Wilson, Cindy Padnos, Nancy Pfund, Pascal Levensohn, and several more amazing individuals.


We invite you to join the Modsy community here. We would love to have you join us on this adventure!!

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Modsy + Retail: The Virtual Photoshoot

 Today we’re taking a break from showing off our customer space transformations to demonstrate another way Modsy is bringing change to the world of interior design.

We’ve been doing some work with Rob Royer, founder of the Chicago-based company, Interior Define. They make high-quality, custom, affordable sofas and sectionals. We’re big fans of their work and have used their products in several customer designs. We even have one of their sofas in our San Francisco office!  Since customization is key to their offering, it’s difficult for them to convey all the product possibilities on their website. Ideally, they would show their products in actual living spaces, but that’s expensive and time-consuming.

In discussing these challenges with Rob, something we already knew rose to the surface: What Modsy is doing for customers with home design dilemmas works equally well for merchants. We can showcase their products in virtually any environment, and in any configuration. No actual location, products or photoshoot needed.

So we got to work creating a solution for them. Here’s a short story of the process:

The right space

Interior Define wanted an urban setting to demonstrate how well these pieces work in small city spaces. After showing them a bunch of rooms from our archive, they went with this one:

Modsy 3D rendering

Pretty exciting, right? Just you wait.

The right set up

After changing our (virtual) camera angle and clearing up the view, we tested some layout options. Using Interior Define products and some of our existing accent pieces and accessories, we came up with these ideas: The right brand story

The folks at Interior Define were really enthusiastic about how great it looked and how easily it came together. But while the added accent pieces and accessories dressed up the room, they also obscured the main story – product customization. So we minimized the extras and let the sofas and sectionals be the stars – with seemingly endless combinations of components, fabrics and legs…here’s a sampling:

That did the trick. Rob said, “Having photo-realistic renderings of our custom designs in on-brand spaces is a powerful way of demonstrating our customization capabilities. It also makes it easy for our customers to envision the final product.”

An important thing to note about these images is that while these specific pieces are built frequently, there is rarely a chance for Interior Define to have them professionally photographed. Each piece is shipped to customers immediately upon completion.

The take-away: Modsy made it possible for Interior Define to showcase products on their website in configurations that are not displayed in their showroom and have never been photographed. Working in a digital space, with digital products, made iterations fast and easy. It’s a powerful tool for merchants. The possibilities for where this can lead endless…let’s get to work!

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