There is a revolution happening in the industry of home inspiration and decor. New tools and services are turning an old process on its ear, and while it didn’t all start in 2015, it sure seemed to reach a new momentum this year.
While we have been busy at work solving a tremendous obstacle around home visualization, we wanted to share some of the other categories impacting the consumers’ home that we’ve been excited to follow here at Modsy.
Pinterest & Houzz are the go to sources today for home design inspiration online. Some of the newest features to emerge in the inspiration category include visual search, shop-able pins, mark-up tools and algorithmic product matching. This category is an important first part of a consumer’s journey. It aids tremendously in the discovery phase but has often struggled to close the sale given a large volume of hard to identify products buried in user-generated content.
Crowd-sourced interior design and online interior design as a service has made a traditionally offline service available to audiences online. This is a fantastic resource for those consumers with large scale projects or in need of a professional service provider for design advice.
Next Gen Furniture Retailers
The consumer in search of a more customizable sofa, the perfect vintage piece or a affordable secondhand item for their home now has more options than ever. There are an assortment of emerging online first furniture retailers providing ever more options and selections to the savvy modern shopper. These new players are wisely tying together the online, mobile and offline shopping experiences for their customers.
The Modsy Opportunity – Seeing It Come To Life
Despite all the innovation in the industry, there is still an important universal pain point that hasn’t been addressed: a way to see design ideas in the context of your own home. This is the need we are addressing at Modsy, and we have made it our mission to solve this massive problem for consumers.
By creating photographic virtual renderings of your room, designed with custom collections you tailor to your taste, we allow you to see how a new design will look in the context of your actual home. No guessing, no questions about dimensions, scale or combinations of pieces. You see your redesigned room virtually. Then you create it in reality.
We can’t wait for 2016 and the continued innovations it will bring to homes everywhere. We are especially excited about bringing the capabilities of Modsy to a bigger and broader audience. We truly believe that the way you shop and design your home is about to change!!
Modsy beta customer quotes