We’ve been doing some work with Rob Royer, founder of the Chicago-based company, Interior Define. They make high-quality, custom, affordable sofas and sectionals. We’re big fans of their work and have used their products in several customer designs. We even have one of their sofas in our San Francisco office! Since customization is key to their offering, it’s difficult for them to convey all the product possibilities on their website. Ideally, they would show their products in actual living spaces, but that’s expensive and time-consuming.
In discussing these challenges with Rob, something we already knew rose to the surface: What Modsy is doing for customers with home design dilemmas works equally well for merchants. We can showcase their products in virtually any environment, and in any configuration. No actual location, products or photoshoot needed.
So we got to work creating a solution for them. Here’s a short story of the process:
The right space
Interior Define wanted an urban setting to demonstrate how well these pieces work in small city spaces. After showing them a bunch of rooms from our archive, they went with this one:
Pretty exciting, right? Just you wait.
The right set up
After changing our (virtual) camera angle and clearing up the view, we tested some layout options. Using Interior Define products and some of our existing accent pieces and accessories, we came up with these ideas: The right brand story
The folks at Interior Define were really enthusiastic about how great it looked and how easily it came together. But while the added accent pieces and accessories dressed up the room, they also obscured the main story – product customization. So we minimized the extras and let the sofas and sectionals be the stars – with seemingly endless combinations of components, fabrics and legs…here’s a sampling:
That did the trick. Rob said, “Having photo-realistic renderings of our custom designs in on-brand spaces is a powerful way of demonstrating our customization capabilities. It also makes it easy for our customers to envision the final product.”
An important thing to note about these images is that while these specific pieces are built frequently, there is rarely a chance for Interior Define to have them professionally photographed. Each piece is shipped to customers immediately upon completion.
The take-away: Modsy made it possible for Interior Define to showcase products on their website in configurations that are not displayed in their showroom and have never been photographed. Working in a digital space, with digital products, made iterations fast and easy. It’s a powerful tool for merchants. The possibilities for where this can lead endless…let’s get to work!